Yep… that Atari - the classic video game brand known for changing the entire gaming landscape with its console back in 1977 will now develop live-action, animation, and non-scripted film and television projects.
Atari has re-entered the game. The classic video game developer (who changed the entire gaming landscape when it debuted the Atari console in 1977) has signed with APA to develop live-action, animation, and non-scripted film and television projects.
“Atari is dedicated to honoring the legacy of the brand, while building upon our decade’s long history of success,” said Atari CEO Wade Rosen to Variety. “We are thrilled to bring APA onto our team to help us expand our association with fun in gaming for generations to come.”
Celebrating its 50th anniversary in 2022, Atari has produced some of the most iconic games ever made, including Pong, Asteroids, and Centipede. However, the company is still going strong with games available on PC, console, and even mobile platforms, mainly due to Rosen’s focus on releasing new titles on multiple platforms. In addition to games, Atari also deals in consumer hardware, licensing, and Web3.
With the recent release of multiple video game adaptations such as The Last of Us, Uncharted, The Super Mario Bros. Movie and others, it was only a matter of time before Atari entered the fray.
Which classic game should be re-created on the small or big screen first? We’re very interested in seeing a live-action Pong revival, most likely starring Chris Pratt.
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