Marvel Axes Toy Biz, Moves to Hasbro
Hasbro Inc. and Marvel Ent. Inc. announced a license under which Marvel has granted Hasbro toy and game rights to its superhero universe that includes franchises such as SPIDER-MAN, FANTASTIC FOUR, X-MEN and CAPTAIN AMERICA. Through the agreement, Hasbro has obtained the rights to develop products based on Marvel's globally-known universe of more than 5,000 characters in a wide range of toy and game categories including action figures, role play and preschool toys, board games and puzzles.