Idiots’ Diary #11: Team Idiots Descend on Lower Manhattan
Today's a big day—we've been scouting the local schools for volunteers to help spread the word about Idiots and Angels opening up in NYC on October 6th. We've built a group of 15 or so eager volunteers called "Team Idiots". Their bold mission is to go around midtown and the lower Manhattan area putting up posters and placing stacks of our postcards, so hopefully everyone will be aware of our film opening. It's called guerilla marketing.