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SMPTE and VES to Explore Imminent AR Evolution

VES of Los Angeles and the Hollywood Section of SMPTE emphasize the importance of augmented reality technologies with special joint June meeting.

LOS ANGELES -- The Hollywood Section of SMPTE, the organization whose standards work has supported a century of technological advances in entertainment technology, and the Visual Effects Society Los Angeles Section will conduct a joint meeting on Thursday, June 22 to examine the rapidly evolving field of augmented reality (AR).

Drawing on leading-edge technologies from cloud-based supercomputing to next-generation mobile devices, AR is creating new ways for people to experience the world. At this joint meeting of the SMPTE Hollywood Section and VES Los Angeles, a panel of experts will provide an overview of the AR landscape and the technologies driving it. They will also share insights into emerging business opportunities and offer advice on what it takes to get involved in this exciting new field.

“Possibilities abound for the application of augmented reality, from augmented commerce to new forms of augmented entertainment,” said Marty Meyer, chair of the SMPTE Hollywood Section. “We are excited to co-host a panel of leaders from companies that are among those at the forefront of our industry’s evolution. It promises to be a very timely and thought-provoking evening.”

From left to right: Ed Lantz, Theo Skye, Eddie Offerman, Ralph Barbagallo, Greg Berkin

Panelists include:

  • Ed Lantz, president and chief technology officer at VORTEX Immersion Media Inc.
  • Theo Skye, founding partner and chief innovation officer at The Visory
  • Eddie Offerman, VR/AR researcher and pipeline architect at Mirada Studios
  • Ralph Barbagallo, founder of FLARB LLC
  • Greg Berkin, managing director at Concours Ventures

This special event is produced by Ramón Bretón, chief technology officer at 3rd i QC, and Anthony Magliocco, vice president of business development and founder of Entertainment and Media Technology Marketing Inc.

What: VES Los Angeles Section and SMPTE Hollywood Section, Joint Meeting

Topic: Augmented Reality: More Than Just Funny Glasses!

When: Thursday, June 22, 2017, 5:30 p.m. -- Demo area opens, 6:30 pm -- Hospitality, 7:15 p.m.

Where: Academy of Motion Picture Arts and Sciences (AMPAS), Linwood Dunn Theater, 1313 Vine Street, Los Angeles, CA 90028. Free parking is available behind the building.

Price: Free for VES, SMPTE, and HPA members and nonmembers


Source: Visual Effects Society