London-based studio specializes in character-driven 2D and 3D narrative animation, character design and channel rebrands.
London-based Art&Graft’s lauded Virgin Atlantic pre-flight safety film.
Shanghai-based production company Final Frontier has announced the addition of Art&Graft to its now 16-strong roster in the Asia-Pacific region, excluding Australia.
Art&Graft specializes in character-driven 2D and 3D narrative animation, character design and channel rebrands, and has also created a significant body of original shorts.
Founded in 2010 by Mike Moloney, the London-based studio currently comprises 12 full-time staff bolstered by freelance talent. Recent clients have included Google, Amazon, Virgin Media, Wieden + Kennedy, Asics, Soho House and Turner. Frequent flyers may know the studio’s lauded Virgin Atlantic pre-flight safety film.
Describing the studio’s work, Moloney says, “We’re best known for our character-driven films, crafting a narrative and directing the action through the design and personality of our characters. We focus a lot of effort into crafting each frame and the nuances within them. We hope viewers will continue to spot new details each time they watch them.”
Art&Graft has recently begun to expand their work in to more tech-driven areas, including designing characters for Google augmented reality apps, and a self-initiated “future safari” motion capture project.
On joining Final Frontier, Moloney says, “The market in Asia feels exciting and full of opportunity. It is uncharted territory with so much potential. Final Frontier is going for it, and it felt right to get involved. The roster feels very complimentary to the work we do at Art&Graft.”
Final Frontier executive producer Gustavo Karam says, “We’ve been huge admirers of Art&Graft’s work for years. They are among the global vanguard in character design and animation, and we’re super excited to see what emerges when their unique quality reacts with creativity in Asia.”
Art&Graft is the latest addition to Final Frontier’s growing roster in Asia, which already includes international animation studios and directors across the technique spectrum, including Tendril, Le Cube, Los York, Wonderlust and CanCan Club.
Source: Final Frontier
Formerly Editor-in-Chief of Animation World Network, Jennifer Wolfe has worked in the Media & Entertainment industry as a writer and PR professional since 2003.
