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Tagged With: Advertising

Business Headline News

The Mill and MPC Advertising Unite Under The Mill Brand

Technicolor Creative Studios merges the 2 companies, creating the world’s largest VFX studio for the advertising and brand experience industries.

The Annies are Coming! Headline News

49th Annual Annie Award Nominations Announced

By Dan Sarto | Tuesday, December 21, 2021 at 9:09am

Best Animated Feature nominees ‘Encanto,’ ‘Luca,’ ‘Raya and the Last Dragon,’ ‘Sing 2,’ and ‘The Mitchells vs. The Machines’ top the expansive list of category nominations; animation’s biggest awards ceremony is scheduled to return live on Saturday, February 26, 2022 at UCLA’s Royce Hall.

Commercials Headline News

Nexus Studios Creates Stop-Motion Gift Cards for Airbnb

Four charming vignettes depict real places and experiences available on the platform; featured characters had pre-shoot journeys from pencil sketch through to 3D modelling and printing before coming to life with stop-frame 'replacement animation' technique.

Commercials Headline News

The-Artery’s David Yurman Holiday Collection Spot Takes Flight

Design company sends an owl soaring through Central Park in ‘Magical Menagerie,’ using wintery 2D and 3D animation to showcase the park’s iconic statues as well as the brand’s latest collection.

40 Years of Pixel Pushing Headline News

Alkemy X Spoofs its 'Cutting Edge' 80's Work to Celebrate 40th Anniversary

VFX house creates campaign and 3-minute anthem film that showcases its ‘sales reel’ from 1981 complete with fictional relics from the past.

Mmm.. chocolate Headline News

Post Office Studios Tapped for Hershey’s Promo Video

Tempting spot for iconic confectioners ‘Cocoa’ and ‘Cocoa with Almond’ spreads introduces the brands’ new packaging; Cinema 4D with Octane Render used for authentic animation, with the mouthwatering chocolate swirl created through fluid simulations in Houdini.

People Headline News

Ataboy Names Cameron Gray Executive Producer

The long-time studio collaborator brings extensive experience in broadcast production and post-production advertising; will focus on strategic partnerships and expanding the company’s reach across local and new global territories.

Commercials Headline News

Blinkink and Whiskas Explore a Cat’s Mind Using Stop-Motion and Puppetry

Studio teams with creative agency AMV BBDO to conceptualize a feline dream in ‘Purr More’ cat food commercial, directed by expert cat whisperer Nina Gantz.

People Headline News

Hornet Adds Director Sarah Beth Morgan

Known for her bold but nuanced work, the Portland-based illustrator employs a narrative-first conceptual storytelling style; her ‘Between the Lines’ animated short, currently in progress, deals with the scarring experience of schoolgirl bullying – check out the trailer.

Business Headline News

Cinesite Welcomes New London HQ GM and VFX Supervisor Hires

Joce Capper will oversee London studio, working in tandem with her Montreal colleagues; Rebecca Manning joins visual effects team following tenure at FuseFX as digital effects supervisor & head of 2D.

Parking’s a Bitch Headline News

Lexus Taps Framestore and ‘Eternals’ Kingo for New Lexus Commercial

Kumail Nanjiani gets the keys in the 2-minute ‘Parking Spot’ advert, as the superhero from the upcoming MCU feature faces a real-life problem: safely parking his brand-new car when he heads downtown for work.

Technology Headline News

Chaos Shares V-Ray 2021 VFX and Animation Showreel

Latest VFX and animation reel showcases some of the year’s best work from film, tv and advertising; included are clips from feature films, ads and episodics from companies including Scanline VFX, Goodbye Kansas, and Blur Studio.

Business Headline News

Technicolor Creative Studios Launching Global Creative Hubs

Series of interconnected co-located facilities will provide one-stop shopping for technology, talent and creativity servicing the entertainment, advertising, and brand experience industries; campuses coming soon to Soho, London, Soho, New York and Culver City, Los Angeles.

Commercials Headline News

Cap’n Crunch Gets a ‘Sweet’ 3D Makeover

Creative studio ATKPLN gives the Cap’n new 3D persona and digs, balancing nostalgia with a modern vibe; new look will be used across all brand visuals, including broadcast and social media assets.

Commercials Headline News

Unlisted Produces New Gogo-No-Kocha Sweet Tea Spot

Creative studio collaborates with AIO Pro and Japanese ad agency Hakkuhoddo on nostalgic, classic 2D animated commercial to promote the Japanese beverage, with Hornet animation director Yves Geleyn at the helm.

Commercials Headline News

Aardman and Catsnake Create RSPB Legacy Spot

The ‘Time Flies’ commercial uses watercolor style 2D animation to invoke feelings of nostalgia and encourage viewers to reconnect with nature; the advert’s TV and online release coincides with Remember a Charity Week.

Commercials Headline News

Hornet Animates Century 21’s 50 Years of Business

Directorial team of Natalie Labarre and Yves Geleyn create 2D spots featuring voiceovers of real estate agents sharing real-time anecdotes; each short features a distinct color pallet to drive the narrative forward.

People Headline News

AFX Creative Adds Nicole Fina as Executive Producer

Former Digital Domain executive producer brings extensive experience in global advertising campaigns, music videos, and live event holograms, including key content for the Academy Awards and Super Bowl.

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