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Tagged With: Advertising

VFX with Teeth to It! Headline News

Freefolk Creates Devouring VFX for New Toolstation Spot

By Dan Sarto | Monday, March 29, 2021 at 12:41pm

Creative studio produces wall-to-wall bathroom aquarium complete with rocky seafloor, dense schools of tropical fish, and massive, unexpected and rather toothy great white shark.

Advertising Headline News

Calabash Reels It in With New Starkist Ad

‘Stair Climb 500’ freshens up the 60-year-old iconic Charlie the Tuna fresh in the animated/live-action hybrid spot; new ad is first of two collaborations planned for 2021 with PA-based agency Quench.

The Annies are Coming! Headline News

48th Annual Annie Award Nominations Announced

By Dan Sarto | Wednesday, March 3, 2021 at 9:29am

Best Animated Feature nominees ‘Onward,’ ‘Soul,’ ‘The Croods: A New Age,’ ‘The Willoughbys,’ and ‘Trolls World Tour’ top the huge list of category nominations; animation’s biggest awards ceremony set to stream live on Friday, April 16.

People Headline News

Cloud-Based Creative Studio Preymaker Expands Creative Team

Zachary Fortin and Bridgette Doran have joined the company in production and operations, respectively; both bring practical experience in logistics, technology, and creative collaboration.

PSAs Headline News

Nexus Studios and Neeraja Raj Create ‘The Girl Who Built A Rocket’

In looking to the heavens to engage the public in a conversation about the global water crisis, the thought-provoking 2D spot kicks off WaterAid’s new campaign.

Commercials Headline News

You Can Almost Taste It: White Castle’s ‘In These Times’

Creative production studio Ataboy and advertising agency Merkley + Partners create fun, fast-paced, collage-inspired animation to promote the hamburger chain’s comfort food lineup; created during the pandemic, all work was produced remotely.

People Headline News

Nice Shoes Names Colin Loughlin Senior Creative Editor

Having joined the creative production studio’s roster in 2018, artist now takes the lead on growing slate of projects while helping mentor emerging talent.

Home for the Holidays! Headline News

Toyotathon’s CG ‘The Journey’ Spot Delivers a Holiday Message

Conill and LOBO collaborate on animated commercial aimed at a cross-cultural audience; short promotes a unified message of family, love, and togetherness featuring a Toyota RAV4 on a road trip with a boy and his dad.

Commercials Headline News

The-Artery Creates ‘Star Dreaming’ Holiday Campaign

Creative design company and the David Yurman Holiday Express train take viewers on a sparkling adventure through stars, a meteorite-like mountain, and a miniature city.

People Headline News

Chapeau Studios Adds Troy Kelley and Jon Campbell to Leadership Team

Key additions come as the studio expands original content and strategic offerings; hires add depth to new and innovative work, better merging the creative with technology.

Make-A-Wish Foundation Headline News

Disney Teams with Make-A-Wish Foundation on ‘From Our Family to Yours’ Christmas Short

Animated by New Zealand studio Flux, the new short, about Christmas traditions shared by a grandmother and her granddaughter who have drifted apart, spearheads the non-profit organization’s holiday fund-raising drive.

Business Headline News

The Mill New York Alumni Launch Preymaker Creative Collective

Angus Kneale, Melanie Wickham, and Verity Grantham form new studio; advanced, custom AWS cloud-based platform will remotely integrate a global group of collaborating artists, producers, and technologists.

Let the Games Begin! Headline News

T-Pain and DragonForce guitarist Herman Li Compete in Animated ‘Art of the Duo’ Campaign

By Dan Sarto | Tuesday, October 27, 2020 at 4:38pm

Kingdom of Something and artist Rafael Varona team up with the musicians, competing head to head, using ASUS ROG Zephyrus Duo 15 laptops to produce music and animation for four 30-second videos being judged by fans on Republic of Gamers.

Hey Buddy…Meow This! Headline News

A Tough-Talking CG Bronx Cat Shows His Tender Side in Cat’s Pride Spot

While sharing about ‘taking care of business,’ our NYC kitty gets a bit sentimental in a cat litter commercial that also tout’s the company’s mission to help animal shelters across the country.

Commercials Headline News

Blinkink Creates Colorful Trip Through Nature in 2D Nestle Spot

Director Alex Grigg takes viewers through a fluid, vibrant and unpredictable world capturing expressions of nature and life while communicating the essence of the client’s sustainable and environmentally friendly new product line.

Awards Headline News

ASIFA-Hollywood Announces Key Dates for Virtual or Live 48th Annie Awards

Rules, categories, and important dates and deadlines also announced for upcoming ceremony, set for April 16, 2021, as annual membership drive begins.

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