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Category: Commercials

VFX for commercials Headline News

Flipbook Studio Brings Life Back to the Streets for JD Sport’s Xmas Campaign

Rapper Michael Dappah joins a young boy on a journey to a sports-themed winter wonderland; VFX features motion control with CGI elements completed in 3ds Max using V-ray for rendering and Nuke and SynthEyes for compositing and tracking.

We’re all in this together! Headline News

Raft Animation Makes a Splash With ‘iOtter Clean Up’ PSA

Partnering with global nonprofit organization Oceana, the eco-storytelling collective uses animation to remind people to be ‘part of the solution’ in cleaning up our world.

We’re all in this together! Headline News

Battery and Stoopid Buddy Stoodios Cook Up ‘Meet Seoul Sausage’

Spot is part of ‘An Idea for L.A’ initiative that provides marketing makeovers for local LA businesses struggling to survive the COVID-19 pandemic; Seoul Sausage and Rhythms of the Village are chosen to receive pro-bono services.

Technology Headline News

The Mill Launches ‘Mill Scout’ AR Virtual Production App

Creatives can now visualize CGI objects immediately, allowing for increased flexibility on-set; portability of app allows it to be easily accessed from anywhere.

Make-A-Wish Foundation Headline News

Disney Teams with Make-A-Wish Foundation on ‘From Our Family to Yours’ Christmas Short

Animated by New Zealand studio Flux, the new short, about Christmas traditions shared by a grandmother and her granddaughter who have drifted apart, spearheads the non-profit organization’s holiday fund-raising drive.

Commercials Headline News

MPC Brings Sporting Goods Items to Life in Dick’s Commercial

By Dan Sarto | Monday, November 9, 2020 at 2:07pm

Studio once again teams up with Anomaly and Pacific Rim Films’ Shawn Levy to bring back animated characters for a DICK’S Sporting Goods adventure.

Business Headline News

The Mill New York Alumni Launch Preymaker Creative Collective

Angus Kneale, Melanie Wickham, and Verity Grantham form new studio; advanced, custom AWS cloud-based platform will remotely integrate a global group of collaborating artists, producers, and technologists.

Commercials Headline News

Guy Fieri Saves Flavortown in Animated ‘NERF House X’ Celebrity Series

By Dan Sarto | Monday, November 2, 2020 at 12:44pm

The noted chef is joined by athletes Julian Edelman, Klay Thompson, Sky Brown, and musician Diplo in new 2D short promo series from Hasbro, Superdigital, and Alkemy X.

Let the Games Begin! Headline News

T-Pain and DragonForce guitarist Herman Li Compete in Animated ‘Art of the Duo’ Campaign

By Dan Sarto | Tuesday, October 27, 2020 at 4:38pm

Kingdom of Something and artist Rafael Varona team up with the musicians, competing head to head, using ASUS ROG Zephyrus Duo 15 laptops to produce music and animation for four 30-second videos being judged by fans on Republic of Gamers.

Hey Buddy…Meow This! Headline News

A Tough-Talking CG Bronx Cat Shows His Tender Side in Cat’s Pride Spot

While sharing about ‘taking care of business,’ our NYC kitty gets a bit sentimental in a cat litter commercial that also tout’s the company’s mission to help animal shelters across the country.

Short Films ANIMATIONWorld

‘Stories to Obsess Over’: WebToon’s Live-Action Comic Promos

The one-minute, black and white spotsfeature well-known U.S. actors taking on comic character personas, monologuing lines from stories in a promotional tease.

PSAs Headline News

Aardman Highlights the Stigma of Autism in ‘Different Minds. One Scotland’ Spot

Award-winning animation studio teams up with the Scottish Government and The Leith Agency on a thoughtful animated commercial to provide a clearer understanding of autism to the non-autistic population.

Commercials Headline News

Zoic Crafts First-Person Shooter Experience for ‘No Extra Life’ Gun Safety PSA

By Dan Sarto | Thursday, September 24, 2020 at 11:42am

Studio’s new fully CG spot drops viewer into frantic video game race to find loved one after realizing unsecured gun is missing from a drawer.

Animation Festivals Headline News

Call for Entries: ITFS 2021 Now Open for Submissions

Entries are being accepted for competition in five categories; submission deadline is December 1, 2020.

Vote Safe Headline News

Watch NOW: 'Dream of Poll Workers' Animated Call to Action!

The #WorkThePolls nonpartisan campaign goes live with its first animated PSA, encouraging young people to become poll workers for the upcoming election.

Commercials Headline News

Blinkink Creates Colorful Trip Through Nature in 2D Nestle Spot

Director Alex Grigg takes viewers through a fluid, vibrant and unpredictable world capturing expressions of nature and life while communicating the essence of the client’s sustainable and environmentally friendly new product line.

Business Headline News

Santiago-Based Believe Signs with BLAH! blah? (Blah…)

Move by Latin American animation studio, along with recent Saarinen & Pico and Sharon & Perry representation signings, boosts its presence in US commercial market.

Covid-19 Headline News

Cartoon Network Launches ‘In This Together’ Family Initiative

Global initiative begins rolling out September 7, featuring on-air spots with kids and their favorite CN characters, providing information and reassurance as people worldwide band together to fight the COVID-19 pandemic. 

Covid-19 Headline News

UK Screen Alliance Updates Post and VFX COVID-19 Guidance

Version 2.0 sets parameters to safely manage client attendance in editing sessions while minimizing the risk of the Coronavirus transmission. 

Technology ANIMATIONWorld

4 Heart Pumping Nike Spots Created in Just 1 Month with Unity Real-Time Tools

By Dan Sarto | Tuesday, August 25, 2020 at 4:57pm

Zachary Dixon and IV Studio produced four video game-style versions of top athletes using game engine technology, delivering the first in just two weeks.

Awards Headline News

‘The Addams Family,’ ‘His Dark Materials’ Top AEAF 2020 Awards

Projects from Cinesite, MPC, and Framestore are among animation and VFX studios to receive multiple honors at the annual Australian celebration of visual effects, animation, games, and immersive technology.

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