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Category: Commercials

#StopAsianHate Headline News

‘Awakening’ #StopAsianHate PSA Honors Asian Americans in Animation

By Dan Sarto | Wednesday, May 12, 2021 at 7:40am

Oscar-nominated producer Peilin Chou directs powerful short film with the help of artists and creators including Ronnie del Carmen, Jennifer Yuh Nelson, Jinko Gotoh, Sanjay Patel, Gennie Rim, John Aoshima, and Henry Yu, in honor of Asian American and Pacific Islander Heritage Month.

We All Need a Break! Headline News

Platige Image Creates Work-Weary Mandrill for the Tajawal Travel Agency

By Dan Sarto | Monday, May 10, 2021 at 3:06pm

The music-video inspired commercial features an emotionally nuanced CG primate portraying an everyday, burned out businessperson needing a break from life’s mundane routines.

Overturn the Ban! Headline News

Powerful Caster Semenya Short Explores Biology, Beauty, and Bans

By Dan Sarto | Wednesday, May 5, 2021 at 3:51pm

Dynamic animated film for Lux’s ‘Born This Way’ campaign supports banned South African athlete’s bid to compete at the world’s leading track events.

call for entries Headline News

Anima2021 Submissions Deadline Coming May 30

Submissions now being accepted for the 2021 Córdoba International Animation Festival, running October 6-8; held every two years since 2001, the festival promotes and celebrates the artistic and technological aspects of the art form, and is the main animation event in Argentina.

End Malaria in a Generation Headline News

LOBO Animates ‘Draw the Line Against Malaria’ PSA

Using ‘Muundo,’ a new universal visual language created by artist Láolú Senbanjo, animation studio creates promotional spot with eye-catching lines, symbols, and patterns to inspire African youth to call on their leaders to end malaria within a generation.

Business Headline News

Juice Merges with PixelBox, Opens VFX Studio in Shanghai

The visual effects and sound studio’s new branch makes previously remote services more hands-on for its China-based clients; PixelBox deal increases the studio’s resources and capabilities.

Felt-Ality Headline News

Adult Swim Releases Hilarious ‘Felt Band’ ‘Mortal Kombat’ Trailer

Enjoy a puppet Sonya Blade, Sub-Zero, and Scorpion pop some threads in a safe-for-work trailer for the upcoming theatrical blood bath that releases in theaters and on HBO Max today.

People Headline News

Hornet Adds Andrea Love to Director Roster

Creator of animated series ‘Cooking with Wool’ uses wool and patience to develop characters for stop-motion animated films; projects include ‘Elder,’ a commercial piece that explores live-in care, and her award-winning short ‘Tulip.’  

Don’t Drive Distracted!; PSAs Headline News

New Animated PSAs Bring Home the Dangers of Distracted Driving

Design studio Brigade produced three spots for the New Mexico Dept of Transportation; crayon-like drawings were used, along with narration by children, to graphically illustrate what can result from dangerous driving - all seen from a child’s point of view.

You Gotta Have Heart! Headline News

Noggin Launches ‘Big Heart World’ Social Initiative

Featuring Nickelodeon fan-favorite characters, the campaign is designed to help kids meet social and educational challenges; ‘Big Heart Beats’ album provides empowering and catchy songs to bolster the campaign’s messages, and will also be available Nick Jr. and the Nick Jr. YouTube channel.

Fighting Against Racism Headline News

Cartoon Network Launches ‘Be An Ally’ PSA

Final anti-racism campaign spot developed by ‘Steven Universe’ creator Rebecca Sugar and Ian Jones-Quartey discusses the importance of changing the racist system by standing up and speaking up when seeing what’s unfair. 

virtual production Headline News

Epic Games Releases Volume 2 of its Virtual Production Field Guide

By Dan Sarto | Tuesday, April 6, 2021 at 7:00am

Free resource provides in-depth look into virtual production workflows, new methodologies, remote collaboration, in-camera VFX, animation, and what’s coming next in Unreal Engine 5.

Virtual Events Headline News

FMX Conference Program Now Online

Running May 4-6, the conference’s first online edition will provide a platform for the global FMX community to reflect collectively on the disruption and reinvention of the industry; program will include panels, keynotes, and presentations.

The Annies are Coming! Headline News

Josh Gad, Matthew Rhys, and Philippa Soo to Present at 48th Virtual Annie Awards

Streaming live on April 16, the event honors overall excellence and achievement in 36 animation categories; presenters announced also include Eva Whittaker; composer Michael Giacchino; director Sergio Pablos; DreamWorks director Jill Culton; producer Nora Twomey; and the cast of the web series, ‘Critical Role.’

People Headline News

Glassworks Promotes Amsterdam-Based Leadership

Belén Palos is named head of production and Chris Kiser is named COO; Kiser will remain active in creative efforts while mapping out the strategic growth opportunities for the studio.

VFX with Teeth to It! Headline News

Freefolk Creates Devouring VFX for New Toolstation Spot

By Dan Sarto | Monday, March 29, 2021 at 12:41pm

Creative studio produces wall-to-wall bathroom aquarium complete with rocky seafloor, dense schools of tropical fish, and massive, unexpected and rather toothy great white shark.

Advertising Headline News

Calabash Reels It in With New Starkist Ad

‘Stair Climb 500’ freshens up the 60-year-old iconic Charlie the Tuna fresh in the animated/live-action hybrid spot; new ad is first of two collaborations planned for 2021 with PA-based agency Quench.

game cinematics Headline News

Bad Guys Have Their Fun in ‘Evil Genius 2: Wold Domination’ Trailer

By Dan Sarto | Friday, March 26, 2021 at 9:33am

Haz Dulull and He Sun deliver an exciting game cinematic spot for Rebellion’s latest release, produced with a USD-based Houdini pipeline, Unreal Engine, and Redshift. 

We’re all in this together! Headline News

Bono’s One Campaign Launches Animated ‘Pandemica’ Vaccine Awareness Series

Co-founded by U2's star frontman, the global health and anti-poverty organization reveals new campaign to raise awareness of worldwide inequities in vaccine access; series animated by Emmy-winning indie studio Titmouse.

cloud Computing ANIMATIONWorld

Renderro Now Offering Cloud-Based Workstation Collaboration

Founder Piotr Chomczyk discusses his new visual artist and team cloud workplace that provides high-performance computers for real-time media sharing on animation and VFX projects.

Technology Headline News

Teradici Announces CAS Manager Enhancements

Included in CAS enterprise subscriptions, update provides support for the increasing use of remote desktops and workstations; more concurrent sessions can now be deployed at a higher throughput.

People Headline News

ArsenalFX Color Expands Team

Cortney Haile named VP of business development, Albert Soto named chief engineer, and J.R. Benson senior colorist; new hires will support increased offerings including scripted VFX and on-set supervision.

animated shorts Headline News

Ataboy Kicks a Goal for LA Galaxy Fans

Studio's 2D animated short, ‘Amor Eterno’ pairs the sunny LA energy to a warm, congenial animation style; spot pays homage to the teams’ local fans and the community surrounding the club.

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