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Category: Commercials

People Headline News

AFX Creative Adds Nicole Fina as Executive Producer

Former Digital Domain executive producer brings extensive experience in global advertising campaigns, music videos, and live event holograms, including key content for the Academy Awards and Super Bowl.

Virtual Festivals Headline News

OIAF 2021 Official Selections Announced

A diverse group of 114 animated shorts, feature films, and series will compete at upcoming Ottawa International Animation Festival, running online September 22 – October 3; 48 films additionally chosen for Panorama screenings, with the VR selections coming in August.

Promoting Resources for Those in Need Headline News

‘Guiding Light’ PSA Raises Awareness for 211.org Community Support Network

By Dan Sarto | Tuesday, July 20, 2021 at 3:00pm

Bent Image Lab and Chel White, working with the Ad Council and United Way, produce 2D spot that highlights resources available for people in at-risk situations.

Vidcasts Headline News

‘Between the Keyframes’ Motion Design Vidcast Launches

New biweekly show from industry experts Erin Sarofsky and Austin Shaw gives an insider’s look and insights into process, practice, and culture.

Commercials Headline News

Nexus Studios Reimagines Tokyo for BBC’s Olympics 2020 Trailer

By Dan Sarto | Tuesday, July 6, 2021 at 11:13am

Leading creative studio teams with Factory Fifteen and broadcaster’s in-house agency to take viewers through a dynamic tour of street signs, shops, an arcade, and a J-Pop music video packed with athletes and sports references.

People Headline News

Scholar Names Anne Skopas New York Studio Managing Director

Executive producer joins creative collective after stints at Hornet and Buck, bringing experience in traditional animation, real-time animation, experiential media, AR, VR, and live-action production.

Business Headline News

Unlisted Adds Paris-Based WIZZ Animation Laboratory

By Dan Sarto | Friday, July 2, 2021 at 12:22pm

Melbourne and Shanghai-based creative studio brings on French company known for creating ‘new worlds which span mediums and realities’; initial project collaborations include Salvation Army campaign and ‘Farlight 84’ trailer.

Commercials Headline News

Displaying Great Ingenuity on Spotify’s ‘Today’s Top Hits’ Campaign

By Dan Sarto | Friday, July 2, 2021 at 11:01am

Ingenuity Studios delivers 65 shots in five stylized, fantastical CG worlds, each for a different starring musical act, for a new campaign highlighting the streaming music platform’s largest playlist.

Commercials Headline News

1stAveMachine Buenos Aires Scores with ESPN App Commercial

By Dan Sarto | Wednesday, June 30, 2021 at 2:26pm

Production company’s new spot for ESPN and BSSP’s ‘One App, One Tap’ campaign, featuring music by urban pop duo Domino Saints, reimagines iconic athletic moments with added touches of colorful motion graphics and animation.

The Whispers of Scoundrels and Swindlers ANIMATIONWorld

Look Behind-the-Scenes of Riot Games’ ‘Rise of the Underworlds’ Cinematic Trailer

By Dan Sarto | Tuesday, June 29, 2021 at 11:29am

To support the expansion’s June 30 release, the game studio provided AWN with exclusive access to sequences and strategies from the new short film, the third in their anthology-like set of ‘Legends of Runeterra’ stories.

Commercials Headline News

Artificial Ingredients Take a Beating in New Burger King Spot

Production house LANDIA and agency We Believers show the true power of a gang of natural ingredients against the likes of Sodium Benzoate, Monosodium Glutamate, and Polysorbate 80, in their VFX-driven commercial for the fast-food giant.

Podcasts Headline News

Podcast EP118: Steve Angel on Running Head Gear Animation For 24 Years

By Dan Sarto | Friday, June 25, 2021 at 10:20am

The Toronto studio’s co-founder and director shares how he quickly went from animator to director to starting his own award-winning company in 1997, and how he’s faced many ups and downs over the last two decades.

People Headline News

Imaginary Forces Names Anthony Gibbs Creative Director

New hire brings extensive design and VFX experience to the role, having spent 14+ years working as both creative and design directors.

Technology Headline News

Adobe Launches Premiere Pro 'Refresh' Public Beta

Company reveals first set of updates to its flagship editing system, centered on new import / export features and streamlined header bar.

A Marvel-ous and Sugary Delight Headline News

Calabash Creates Mischievously Delicious ‘Loki Charms’ Spot for Marvel

By Dan Sarto | Wednesday, June 16, 2021 at 1:38pm

The long-time Lucky Charms commercial production house magically transforms Lucky the Leprechaun into something much darker in cross-promotion campaign for the new Disney+ series.

Podcasts Headline News

Podcast EP117: Stop-Motion Director Sinem Sakaoglu on Building a Career In Germany

By Dan Sarto | Wednesday, June 16, 2021 at 12:10pm

The film, commercial, and music video director shares what it was like moving from Turkey to the U.S., and finally Germany, in pursuit of a creatively fulfilling animation career.

Really Cool Game Trailers! Headline News

EA Drops New Reveal Trailer for ‘Battlefield 2042’

By Dan Sarto | Thursday, June 10, 2021 at 2:19pm

Developed in-engine by the company’s diverse, multi-disciplinary Marcom Cinematics team, the 5-minute-long spot provides fans an intense, in-your-face look at the newest ‘Battlefield’ first-person shooter franchise entry, hitting retailers October 22.  

Endless Storytelling Possibilities Headline News

Adobe Debuts its First Premiere Pro Commercial

By Dan Sarto | Thursday, May 27, 2021 at 2:42pm

Produced with 72andSunny Los Angeles, ‘Fantastic Voyage | Premiere Pro’ follows a creator’s escapist adventures spotlighting endless possibilities in storytelling.

Submit Your Films! Headline News

Last Call for Ottawa International Animation Festival Submissions

Don’t forget to enter your film by May 31st; North America’s leading animation festival runs online September 22 – October 3.

Commercials Headline News

Framestore Uses Deep Fake Tech for Kiyan Prince Anti-Knife Campaign

Leading VFX studio provides cutting-edge AI and art support that brings back to life a young football prodigy tragically killed in a 2006 stabbing, showing him 15 years later at age 30.

50/50 by 2025 Headline News

WIA Launches Talent Database to Increase Animation Studio Hiring Diversity

With a goal of ‘50/50 by 2025,’ Women in Animation reveals new human resource tool to support equity in animation industry hiring; searchable database features verified candidates for jobs in the international production community.

Show Us Your Work! Headline News

Call for Submissions: SIGGRAPH Asia 2021 Computer Animation Festival

By Dan Sarto | Thursday, May 13, 2021 at 4:28pm

Entries now being accepted in multiple categories, including shorts, visualizations, VFX sequences, game cinematics, and real-time pieces; deadline to enter is August 1, 2021.

#StopAsianHate Headline News

‘Awakening’ #StopAsianHate PSA Honors Asian Americans in Animation

By Dan Sarto | Wednesday, May 12, 2021 at 7:40am

Oscar-nominated producer Peilin Chou directs powerful short film with the help of artists and creators including Ronnie del Carmen, Jennifer Yuh Nelson, Jinko Gotoh, Sanjay Patel, Gennie Rim, John Aoshima, and Henry Yu, in honor of Asian American and Pacific Islander Heritage Month.

We All Need a Break! Headline News

Platige Image Creates Work-Weary Mandrill for the Tajawal Travel Agency

By Dan Sarto | Monday, May 10, 2021 at 3:06pm

The music-video inspired commercial features an emotionally nuanced CG primate portraying an everyday, burned out businessperson needing a break from life’s mundane routines.

Overturn the Ban! Headline News

Powerful Caster Semenya Short Explores Biology, Beauty, and Bans

By Dan Sarto | Wednesday, May 5, 2021 at 3:51pm

Dynamic animated film for Lux’s ‘Born This Way’ campaign supports banned South African athlete’s bid to compete at the world’s leading track events.

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