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Category: Commercials

The Annies are Coming! Headline News

48th Annual Annie Award Nominations Announced

By Dan Sarto | Wednesday, March 3, 2021 at 9:29am

Best Animated Feature nominees ‘Onward,’ ‘Soul,’ ‘The Croods: A New Age,’ ‘The Willoughbys,’ and ‘Trolls World Tour’ top the huge list of category nominations; animation’s biggest awards ceremony set to stream live on Friday, April 16.

Awards Headline News

‘The Mandalorian’ and ‘Soul’ Top VES Award Nominations

By Dan Sarto | Tuesday, March 2, 2021 at 8:00am

‘Project Power’ and ‘The Witches’ lead the list of feature film field nominees; winners in 25 categories will be announced at a virtual ceremony streaming worldwide on April 6/7 depending upon time zone.

Fighting Against Racism Headline News

Cartoon Network and ‘Steven Universe’ Fight Racism in ‘See Color’ PSA

By Dan Sarto | Tuesday, February 16, 2021 at 11:01am

The third spot in a set of four developed by Rebecca Sugar and Ian Jones-Quartey each feature a different character from the hit series, providing kids and families productive ways to counter common narratives about racism.

Business Headline News

Company 3 and Method Merge Atlanta Editorial Teams

Integration will optimize inter-departmental collaboration, enhancing overall service offerings; leading the transition are award-winning editors Eddie Kesler and Matt Barron.

PSAs Headline News

Aardman Launches Mental Health Awareness Campaign

The studio behind ‘Wallace and Gromit’ launches initiative with a series of short, animated films portraying the challenges most commonly faced by young adults, including loneliness, perfectionism, competitiveness, independence, and social media.

Commercials Headline News

JAMM Scores a Touchdown with ‘The Neighborhood’ Spot

DoorDash’s first SuperBowl campaign featured rapper Daveed Diggs and the Sesame Street Muppets; creative studio incorporated elements including a CG train and added a bit of animation magic to make Grover fly.

PSAs Headline News

Nexus Studios and Neeraja Raj Create ‘The Girl Who Built A Rocket’

In looking to the heavens to engage the public in a conversation about the global water crisis, the thought-provoking 2D spot kicks off WaterAid’s new campaign.

game cinematics Headline News

Platige Image Cinematic Preps Fans for ‘Total War: WARHAMMER III’

By Dan Sarto | Monday, February 8, 2021 at 11:31am

Leading production studio creates action-packed trailer for Creative Assembly’s upcoming release of their third ‘Total War: WARHAMMER’ game franchise title.

Commercials Headline News

You Can Almost Taste It: White Castle’s ‘In These Times’

Creative production studio Ataboy and advertising agency Merkley + Partners create fun, fast-paced, collage-inspired animation to promote the hamburger chain’s comfort food lineup; created during the pandemic, all work was produced remotely.

People Headline News

Creative Director Dan Shefelman Launches Mud Pie Labs

Industry veteran launches New York-based animation studio to nurture entry-level talent from underrepresented communities by pairing them with seasoned industry professionals; company received Epic MegaGrant for its work with the nonprofit Musician Treatment Fund.

People Headline News

Hornet Promotes Eric Lane and Corey Langelotti to Creative Directors

Both artists are known for their diverse skill sets including 3D, VFX, graphic design, photography, animation, and design.

People Headline News

Nice Shoes Names Colin Loughlin Senior Creative Editor

Having joined the creative production studio’s roster in 2018, artist now takes the lead on growing slate of projects while helping mentor emerging talent.

Stop Smoking! Headline News

1stAveMachine Creates Animated Stop-Smoking PSAs for CTCP

Studio’s anti-smoking campaign for the California Tobacco Control Program uses powerful 2D visuals to follow the transitional journey of ‘Jackson,’ a habitual smoker, as he literally emerges from a cloud of smoke.

Go Electric! Headline News

Mark Ruffalo Stars in Veloz’s ‘Electric for All’ Culture Change Campaign

Creative studio Laundry’s ‘40 Million Reasons to Go Electric’ features bright, avant-garde 2D animation paired with music by LA-based singer Ayoni.

People Headline News

The Visual Effects Society Announces 2021 Board of Directors’ Officers

Lisa Cooke was named board chair and is the first woman elected to lead the organization; other officers include Emma Clifton Perry, David Tanka, Jeffrey Okun, and Gavin Graham.

Commercials Headline News

‘Clash of Clans’ Stop-Motion ‘Merry Logmas’ Features U.K. Bake-Off Queen Prue Leith

Blinkink director Sam Gainsborough unleashes Supercell’s hit game characters to wreak havoc on Leith’s perfectly constructed gingerbread village.

Business Headline News

Post-Production Shake-Up: Streamland Media to Acquire Technicolor Post

Acquisition will expand global talent base throughout company’s diverse global business units; deal will bolster its service offerings in regions including U.S., Canada, Europe and the U.K.

Wear a Mask! Headline News

UK Screen Alliance Issues Post-Production and VFX Pandemic Safety Updates

Organization strengthens recommendations based on new government regulations issued in response to the more infectious coronavirus strain recently discovered in the UK.

People Headline News

Doug Alberts Joins Hornet’s Director Roster

Director and designer, known for his fun, playful aesthetic, employs a diverse array of creative animation techniques to tell stories; his work include projects for MTV, TED-Ed, and Lyft.

Commercials Headline News

Johannes Leonardo Animates History of Motion for VW ID.4 Electric SUV

By Dan Sarto | Monday, January 11, 2021 at 1:14pm

Agency spot, ‘The Wheel,’ for the upcoming Volkswagen vehicle launch was produced in a single shot and uses real Zoetropes to beautifully illustrate progressive stages of transportation.

call for entries Headline News

48th Annual Annie Awards Now Open for Submissions

ASIFA-Hollywood issues call for entries; excellence in 10 production categories and 22 achievement categories, along with a number of honorary awards, will be recognized at April 16 virtual ceremony.

Podcasts Headline News

Podcast EP89: Colette Peri's Tips on Running Your Own Stop-Motion Animation Business

By Dan Sarto | Tuesday, December 22, 2020 at 4:12pm

The stopmo maven talks about setting up and running a studio, sharing her experience on projects for brands like Califia Farms, Care Skincare, and Expedia.

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