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Tagged With: Commercials

Really Cool Game Trailers! Headline News

EA Drops New Reveal Trailer for ‘Battlefield 2042’

By Dan Sarto | Thursday, June 10, 2021 at 2:19pm

Developed in-engine by the company’s diverse, multi-disciplinary Marcom Cinematics team, the 5-minute-long spot provides fans an intense, in-your-face look at the newest ‘Battlefield’ first-person shooter franchise entry, hitting retailers October 22.  

Business Headline News

Technicolor Merges Animation Services Under Mikros Animation Brand

By Dan Sarto | Thursday, June 10, 2021 at 1:15pm

Technicolor Animation Productions, Technicolor Animation, and Mikros will integrate their businesses under Andrea Miloro’s leadership, unifying their animation brand within the recently announced Technicolor Creative Studios group.

Podcasts Headline News

New ‘Masters of Motion’ Podcast with VFX Supervisor Brendan Seals

‘Becoming a Top Supervisor & Creating VFX for Spider-Man, Thor & Black Panther’ episode features the Luma Pictures artist discussing topics including making better show and breakdown reels; working in commercials; pipeline technology; and advantages / disadvantages of being a 3D generalist.

The Best in Ibero-American Animation Headline News

‘A Costume for Nicholas,’ ‘Homeless Home,’ and ‘Petit’ Lead 4th Quirino Awards

Works from Argentina, Chile, Costa Rica, Spain, Mexico, and Portugal are honored across nine categories at May 29 in-person gala event and closing ceremony recognizing achievements in Ibero-American animation.

Make a World of Difference Headline News

‘Cartoon Network Climate Champions’ Initiative Launches Across EMEA

New 18 language campaign looks to educate kids about climate change, empowering them to join a community of young people to take on small changes that can ‘Make a World of Difference.’

Endless Storytelling Possibilities Headline News

Adobe Debuts its First Premiere Pro Commercial

By Dan Sarto | Thursday, May 27, 2021 at 2:42pm

Produced with 72andSunny Los Angeles, ‘Fantastic Voyage | Premiere Pro’ follows a creator’s escapist adventures spotlighting endless possibilities in storytelling.

Commercials Headline News

Framestore Uses Deep Fake Tech for Kiyan Prince Anti-Knife Campaign

Leading VFX studio provides cutting-edge AI and art support that brings back to life a young football prodigy tragically killed in a 2006 stabbing, showing him 15 years later at age 30.

People Headline News

Freefolk Reveals New Division Name, Hires, and Promotions

Soho VFX studio renames longform team Freefolk Film & Episodic, promoting Steve Murgatroyd and Meg Guidon to lead the new group.

Business Headline News

Technicolor Unveils New Division with The Mill, MPC, Mikros Animation, and Mr. X

Production Services division becomes Technicolor Creative Studios, with new leadership team focused on design, direction, and production in VFX, XR, and animation.

Show Us Your Work! Headline News

Call for Submissions: SIGGRAPH Asia 2021 Computer Animation Festival

By Dan Sarto | Thursday, May 13, 2021 at 4:28pm

Entries now being accepted in multiple categories, including shorts, visualizations, VFX sequences, game cinematics, and real-time pieces; deadline to enter is August 1, 2021.

We All Need a Break! Headline News

Platige Image Creates Work-Weary Mandrill for the Tajawal Travel Agency

By Dan Sarto | Monday, May 10, 2021 at 3:06pm

The music-video inspired commercial features an emotionally nuanced CG primate portraying an everyday, burned out businessperson needing a break from life’s mundane routines.

Overturn the Ban! Headline News

Powerful Caster Semenya Short Explores Biology, Beauty, and Bans

By Dan Sarto | Wednesday, May 5, 2021 at 3:51pm

Dynamic animated film for Lux’s ‘Born This Way’ campaign supports banned South African athlete’s bid to compete at the world’s leading track events.

End Malaria in a Generation Headline News

LOBO Animates ‘Draw the Line Against Malaria’ PSA

Using ‘Muundo,’ a new universal visual language created by artist Láolú Senbanjo, animation studio creates promotional spot with eye-catching lines, symbols, and patterns to inspire African youth to call on their leaders to end malaria within a generation.

People Headline News

Hornet Adds Andrea Love to Director Roster

Creator of animated series ‘Cooking with Wool’ uses wool and patience to develop characters for stop-motion animated films; projects include ‘Elder,’ a commercial piece that explores live-in care, and her award-winning short ‘Tulip.’  

Honoring the Best in Animation! Headline News

‘Soul,’ ‘Wolfwalkers’ Big Winners at 48th Annie Awards

By Dan Sarto | Saturday, April 17, 2021 at 8:23am

Pixar leads evening with wins in seven categories; Bastien Dubois’ ‘Souvenir Souvenir’ wins for Best Animated Short.

Don’t Drive Distracted!; PSAs Headline News

New Animated PSAs Bring Home the Dangers of Distracted Driving

Design studio Brigade produced three spots for the New Mexico Dept of Transportation; crayon-like drawings were used, along with narration by children, to graphically illustrate what can result from dangerous driving - all seen from a child’s point of view.

Fighting Against Racism Headline News

Cartoon Network Launches ‘Be An Ally’ PSA

Final anti-racism campaign spot developed by ‘Steven Universe’ creator Rebecca Sugar and Ian Jones-Quartey discusses the importance of changing the racist system by standing up and speaking up when seeing what’s unfair. 

PSAs Headline News

Animism Studios Creates Mental Health PSA During COVID-19 Shut-Down

In a move to keep their artists busy… and employed, the Vancouver-based studio produced ‘Be There for Them,’ a PSA for the Boys and Girls Club – Canada that addresses mental health and loneliness.

Awards Headline News

‘The Midnight Sky,’ ‘The Mandalorian’ and ‘Soul’ Take Top VES Awards

By Dan Sarto | Tuesday, April 6, 2021 at 7:47pm

Star-studded virtual ceremony, hosted by barb-slinging Patton Oswalt, included 25 category awards and special honors for VFX supervisor Rob Legato and director Sir Peter Jackson.

Awards VFXWorld

Key TV and Game Contenders for the 2021 VES Awards

This year’s set of animated and VFX-driven TV series and video games represents top visual design and production work that rivals feature film visual effects in both quality and quantity.

VFX with Teeth to It! Headline News

Freefolk Creates Devouring VFX for New Toolstation Spot

By Dan Sarto | Monday, March 29, 2021 at 12:41pm

Creative studio produces wall-to-wall bathroom aquarium complete with rocky seafloor, dense schools of tropical fish, and massive, unexpected and rather toothy great white shark.

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