Moving away from videography during the pandemic, members of the company’s inhouse creative group embraced new digital tools, including After Effects, to produce captivating video content that often provided fans their first visual representation of a new song.
Artist Yemi Faleti used Premiere Pro with Boris FX’s Sapphire and Red Giant’s VFX suite to produce the rapid cuts and melting colors in his CG piece for Universal Music Group’s °1824 division.
Artist Justin Moon used Blender, FLIP fluids plugin, and After Effects to produce the sterile imagery that’s gradually corrupted by seething anger in his CG music video for Universal Music Group’s °1824 division.
To capture the song’s beat and energy, artist Lauren Brems drew fast scribbles over video frames of her friends dancing, integrated with subtle word movement, in her 2D animation short for Universal Music Group’s °1824 division.
To capture the lyrics’ dark gravity, artist Baptiste Leroux used hand-drawn frames in TV Paint for a textured, stop-motion look, in his short fan film for Universal Music Group’s °1824 division.
In the first of a five piece series on new animated shorts from Universal Music Group’s °1824 division, AWN shows how artist Carolyn Knapp used pieces of paper, gold foil, even her own clothes, along with Photoshop and After Effects, to create an innovative 2D film.
