No Hibernation For Porchlight & Benjamin Bear Brand
Following its agreement with Canadas Amberwood Ent. for the U.S. broadcast, video and merchandising rights to the animated series, THE SECRET WORLD OF BENJAMIN BEAR, PorchLight Ent. has launched its branding campaign for the preschool hero by signing a home entertainment deal with Genius Products Inc. The inaugural deal grants Genius exclusive DVD and video distribution rights in the U.S. for nine half-hour episodes. The series is already an international hit throughout Canada, Europe, Asia and the Middle East.