Midway Games Inc. announced that it has shipped the latest installment in the legendary franchise, GAUNTLET: SEVEN SORROWS for the PlayStation 2 and Xbox.
The GAUNTLET franchise has been making gamers thumbs blister and ache for years with its four player co-op and intense hack-n-slash combat, and SEVEN SORROWS absolutely takes the addictive core gameplay to the next level, said Steve Allison, cmo, Midway. While staying true to the franchises roots, GAUNTLET: SEVEN SORROWS also features a deeper gameplay mechanic that allows player progression, all-new combos and attacks, and for the first time ever, takes it all online.
GAUNTLET: SEVEN SORROWS Major Marketing Campaign includes:* Aggressive online campaign to top-tier enthusiast and mainstream consumer sites including Gamespot.com, Gamepro.com, IGN.com, Shockwave.com, RPGamer.com, GameRevolution.com and WWE.com, among others.* Print advertising campaign across multiple major videogame and consumer publications including, OFFICIAL XBOX MAGAZINE, GAME INFORMER, PLAYSTATION MAGAZINE, OFFICIAL PLAYSTATION MAGAZINE, ELECTRONIC GAMING MONTHLY, DRAGON, REALMS OF FANTASY, DC COMICS ADULT, MARVEL and WWE SMACKDOWN.* National pre-sell programs at select game retailers, where gamers can pre-order a copy of GAUNTLET: SEVEN SORROWS and receive a limited edition animation cell featuring the four heroes of GAUNTLET: SEVEN SORROWS.* Dedicated web presence at www.gauntletsevensorrows.com, the official website of GAUNTLET: SEVEN SORROWS.* Participation in consumer oriented events & tours such as: Game Lives 2005 College Tour (25 colleges nationwide), IGN Live (Oct. 22 & 23 Anaheim Convention Center ) and GameSpots G.A.M.E., The Games and Music Experience (December 2005)* National television advertising campaign
Midway Games Inc., headquartered in Chicago, Illinois, with offices throughout the world, is a leading developer and publisher of interactive entertainment software for major videogame systems and personal computers. More information can be found at www.midway.com.
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