DIC Sets Advertising Sales Division For CBS Saturday Morning Block
DIC Ent. has created an in-house division to oversee all broadcast and new media advertising sales initiatives for the launch of the new childrens programming block, CBSs Saturday Morning Secret Slumber Party, premiering Sept. 16, 2006. This team of industry veterans and new media experts will implement the broad-line advertising strategy for the block, which integrates television, online and new media, offering advertisers the opportunity to effectively reach kids across all three platforms.