Animated ‘Crafted Light’ optical illusion celebrating the 250th anniversary of Hennessy showcased at Harrods through October.
Tagged With: Advertising
MPC LA creates photo-real CG pigeon for new ad, ‘Recurring Dream,’ from agency Mullen Lowe and Smuggler’s Brian Beletic.
New purchase is part of the French-owned media company’s strategy to expand its ties with advertisers and build out its visual effects business, which already includes MPC, Mr. X and Mikros Image.
Steward Burris, Zach Tucker, George Saavedra, Brian Broussard, Matthew Maude and Charles Trippe add major firepower to MPC LA Advertising 3D division.
Former Walt Disney Studios executive joins entertainment advertising and marketing agency as Creative Producer.
The Mill+ creates a host of colorful characters, including dancing camels, pirates, pharaohs and parrots, all led by a LEGO dragon which sweeps through the city, mimicking the iconic LEGOLAND rollercoaster ride.
Animated Com Award offers prizes for applied animation in the categories of advertising, spatial communication and technology.
Video competition open to producers, filmmakers and animators from around the world boasts $5,000 prize.
Advertising agency MRY takes home Best B2C Video Campaign for its campaign for Adobe Creative Cloud.
Elastic director Andy Hall teams with agency McCann New York to create a new spot, “Get Stung,” for Jose Cuervo’s new cinnamon-flavored Cuervo Cinge.
Academy Award-nominated director Darren Aronofsky launches commercial production house Chromista with partners Ted Robbins and Sandy Haddad.
International business development firm iartists celebrates its first anniversary, launching into its second year with two new clients and the addition of associate agent Sheima Hassanlou.
Visual effects company Rodeo FX launches its advertising division with the appointment of André Ü Montambeault appointed as the new division’s Creative Director, Senior Flame Artist and Colorist.
Microsoft Advertising and Y&R New York turned to international visual effects, design and brand communications company Gravity to create an original, long-form web content piece featuring gaming personality Felicia Day.
Except for “most” of the actors, there is very little in modern advertising that isn’t the product of long hours of software application coding followed by longer hours of someone pushing a mouse or waving a stylus at some digital display. I’m probably not going to lose too many artists when I say that even some of the people, the “folks” we see in advertising, are not…quite…real. Yes, watching an automobile commercial these days and believing what you see is sort of like being plugged into the Matrix.
11,500 entertainment content producers, distributors, digital media and advertising executives from 105 countries, gathered in Cannes this week, saying that the television industry may have changed forever, as the global economic situation and a blurring of lines between television and newer mobile, web and IPTV players, re-draws the entertainment map.
Zoic Studios, known for producing creative content for advertising and episodic television, saw these worlds unite when tapped for the main titles for the new series TRUST ME, which premiered January 26 on TNT. TRUST ME centers on creative partners at a successful ad agency and is the brainchild of Hunt Baldwin and John Coveny, who have a decades of combined experience in the advertising world, having worked for J. Walter Thompson and Leo Burnett Advertising in Chicago before making the foray into television.
Activision Publishing has appointed Brad Jakeman as Chief Creative Officer, expected to join the company in early November 2008.
In this newly-created position, Jakeman will be responsible for leading global advertising, media, marketing and consumer research for all of Activision Publishing's franchises. Jakeman will report to Mike Griffith, President and CEO of Activision Publishing, Inc.
Global brand management company DIC Ent. and online entertainment and media company GoFish Corporation have finalized an agreement for GoFish to serve as DIC's exclusive online advertising representative across the company's network of sites.
Sony Computer Ent. America and Sony Computer Ent. Europe will introduce dynamic in-game advertising on PlayStation 3. Marketers interested in placing advertisements in games for PS3 or publishers with available in-game space for advertisements are able to engage through advertisement distribution partners, with IGA Worldwide selected as PS3's first partner.
This partnership will serve to bolster the already rapidly growing worldwide in-game advertising industry, which is expected to grow 1,150 percent to $971.3 million between 2006 and 2011 according to the Yankee Group.
Gary Bonilla has been hired to the new position of SVP of Creative Strategy for Nickelodeon/MTVN Kids and Family Group.
The announcement was made by Leigh Anne Brodsky, President of Nickelodeon and Viacom Consumer Products; and Russell Hicks, Executive Vice President and Executive Creative Director, Nickelodeon/MTVN Kids and Family Group, both to whom Bonilla will report.
Cookie Jar Entertainment has signed on GoFish Corporation as the exclusive in-game advertising partner for their highly anticipated online, role-playing game MAGI-NATION: BATTLE FOR THE MOONLANDS.
GoFish, a leading youth entertainment and media network, will provide content-appropriate advertising support for the free-to-play adventure game.
The advertising in MAGI-NATION: BATTLE FOR THE MOONLANDS will be seamlessly incorporated into the players' gaming experience, and will be suitable for the 8-14 year old target audience.