Elastic director Andy Hall teams with agency McCann New York to create a new spot, “Get Stung,” for Jose Cuervo’s new cinnamon-flavored Cuervo Cinge.
Tagged With: Advertising
Academy Award-nominated director Darren Aronofsky launches commercial production house Chromista with partners Ted Robbins and Sandy Haddad.
International business development firm iartists celebrates its first anniversary, launching into its second year with two new clients and the addition of associate agent Sheima Hassanlou.
Visual effects company Rodeo FX launches its advertising division with the appointment of André Ü Montambeault appointed as the new division’s Creative Director, Senior Flame Artist and Colorist.
Microsoft Advertising and Y&R New York turned to international visual effects, design and brand communications company Gravity to create an original, long-form web content piece featuring gaming personality Felicia Day.
Except for “most” of the actors, there is very little in modern advertising that isn’t the product of long hours of software application coding followed by longer hours of someone pushing a mouse or waving a stylus at some digital display. I’m probably not going to lose too many artists when I say that even some of the people, the “folks” we see in advertising, are not…quite…real. Yes, watching an automobile commercial these days and believing what you see is sort of like being plugged into the Matrix.
11,500 entertainment content producers, distributors, digital media and advertising executives from 105 countries, gathered in Cannes this week, saying that the television industry may have changed forever, as the global economic situation and a blurring of lines between television and newer mobile, web and IPTV players, re-draws the entertainment map.
Zoic Studios, known for producing creative content for advertising and episodic television, saw these worlds unite when tapped for the main titles for the new series TRUST ME, which premiered January 26 on TNT. TRUST ME centers on creative partners at a successful ad agency and is the brainchild of Hunt Baldwin and John Coveny, who have a decades of combined experience in the advertising world, having worked for J. Walter Thompson and Leo Burnett Advertising in Chicago before making the foray into television.
Activision Publishing has appointed Brad Jakeman as Chief Creative Officer, expected to join the company in early November 2008.
In this newly-created position, Jakeman will be responsible for leading global advertising, media, marketing and consumer research for all of Activision Publishing's franchises. Jakeman will report to Mike Griffith, President and CEO of Activision Publishing, Inc.
Global brand management company DIC Ent. and online entertainment and media company GoFish Corporation have finalized an agreement for GoFish to serve as DIC's exclusive online advertising representative across the company's network of sites.
Sony Computer Ent. America and Sony Computer Ent. Europe will introduce dynamic in-game advertising on PlayStation 3. Marketers interested in placing advertisements in games for PS3 or publishers with available in-game space for advertisements are able to engage through advertisement distribution partners, with IGA Worldwide selected as PS3's first partner.
This partnership will serve to bolster the already rapidly growing worldwide in-game advertising industry, which is expected to grow 1,150 percent to $971.3 million between 2006 and 2011 according to the Yankee Group.
Gary Bonilla has been hired to the new position of SVP of Creative Strategy for Nickelodeon/MTVN Kids and Family Group.
The announcement was made by Leigh Anne Brodsky, President of Nickelodeon and Viacom Consumer Products; and Russell Hicks, Executive Vice President and Executive Creative Director, Nickelodeon/MTVN Kids and Family Group, both to whom Bonilla will report.
Cookie Jar Entertainment has signed on GoFish Corporation as the exclusive in-game advertising partner for their highly anticipated online, role-playing game MAGI-NATION: BATTLE FOR THE MOONLANDS.
GoFish, a leading youth entertainment and media network, will provide content-appropriate advertising support for the free-to-play adventure game.
The advertising in MAGI-NATION: BATTLE FOR THE MOONLANDS will be seamlessly incorporated into the players' gaming experience, and will be suitable for the 8-14 year old target audience.
ION Media Networks announced that it will undertake innovative advertising and media initiatives for its qubo and ION Life digital networks aimed at improving children's health and reducing the rates of childhood obesity in the U.S.
As brands look for new ways to reach engaged consumers, all trends point to strong growth ahead for in- and around-game advertising. Karen Raugust reports.
Electronic Arts Inc. announced two separate agreements with Massive Inc. and IGA Worldwide Inc. in a move that will offer to marketers on a global basis new dynamic advertising opportunities across select EA franchises on the Xbox 360.
A portfolio of EA games developed for the Xbox 360 and PC worldwide will be incorporated into Massive's Video Game Network. Massive is a wholly-owned subsidiary of Microsoft. Financial terms of today's agreement were not disclosed.
Karen Raugust finds that TV ads arent going away, but they will evolve as they find their place among a multiplicity of marketing venues.
WildTangent, the leading online game publisher, announced a new strategic investment from WPP, one of the world's leading communications services groups. WPP's investment in WildTangent will enhance its global client roster's ability to tap into the WildTangent Game Network (WGN), a videogame advertising network that includes hundreds of popular online and downloadable games from WildTangent's own studios in addition to titles from top publishers like Nickelodeon, The Walt Disney Internet Group and other leading online game developers.
Exent Technologies, a global market leader in broadband-based solutions for monetization of PC and videogames, has launched a suite of in-game advertising solutions enabling in-game ads for new and existing titles without the need to access the videogames source code or any SDK integration.
DIC Ent. has created an in-house division to oversee all broadcast and new media advertising sales initiatives for the launch of the new childrens programming block, CBSs Saturday Morning Secret Slumber Party, premiering Sept. 16, 2006. This team of industry veterans and new media experts will implement the broad-line advertising strategy for the block, which integrates television, online and new media, offering advertisers the opportunity to effectively reach kids across all three platforms.
Various news reports say that Microsoft Corp. plans to pay $200-400 million for Massive Inc., a privately held company that places ads in videogames.
The deal to buy the two-year-old startup demonstrates the increasing importance of advertising in nontraditional media, according to a Wall Street Journal report.
Microsoft and Massive spokeswomen have declined comment.
During the keynote address delivered at the 2nd annual Advertising in Games conference in New York, Massive Inc. ceo Mitch Davis predicted that ad spending on in-game advertising will reach between a $1.6 and $1.8 billion in the U.S. by 2010, accounting for roughly 3% of total media spending, reports MEDIAWEEK. In comparison to previous estimates, Davis' claim is far larger than forecasts issued by both JupiterResearch and The Yankee Group last year.