ka-chew! Promotes Hallmark's Hauntington Keepsake Ornament Collection
Hallmark Channel and its parent company Hallmark Cards have teamed with ka-chew! to create an on-air vignette campaign designed to promote the retailer's "Hauntington U.S.A. Keepsake Collection," a special decorative collection that celebrates the fun spirit of Halloween. The vignette campaign was conceived and developed by Hallmark Channel's Sponsorship Solutions Unit and produced by ka-chew!, which has created two, 30-second spots to air exclusively on Hallmark Channel throughout October. This campaign marks the only on-air promotion that the ornament collection will receive this year.