Adapting to an ever-changing media landscape, Concrete Pictures has announced the restructuring of its business development efforts a move that will take operations in-house and ultimately optimize communications between the company and its branding services clients. In making the change, Concrete Pictures has hired Bob Lowery as vp, business development, and has promoted Michele Pew to exec producer/writer. Both will report to Miles Dinsmoor, the companys svp of production.
Lowery and Pew will play a crucial role in managing, developing and seeking out new relationships with Concrete Pictures existing and future clientele of television producers, networks, multi-system operators (MSOs), advertising agencies, industrial and new media companies.
Lowery joins Concrete Pictures Emmy-honored visionary team with more than 10 years of experience. Most recently, he was an account exec with Philadelphias Shooters Post & Transfer, where he successfully managed the high-profile accounts for such clients as Paramount Televisions HACK, Warner Bros. Televisions SUPERNATURAL and Lee Daniels Ent.s SHADOWBOXER. Previous posts include account exec roles within ACE Audiovisual and Haverford Systems.
Pew joined Concrete Pictures as a writer/producer in Sept. 2004 after logging seven years with Discovery Communications Inc. (DCI). While at DCI, she worked in advertising & promotion as writer/producer, as well as marketing strategy to on-air and off-air branding. Her work involved TLC, Discovery Digital Networks and Discovery Health Channel. Pew the recipient of multiple honors began her television and film career as a production coordinator for a Los Angeles-based film company.
This is a crucial move for Concrete Pictures, commented president/founder Jeff Boortz. With the spectrums of branding services, advertising and programming beginning to overlap, we needed a business development model that allowed greater flexibility, while streamlining communications. Bob Lowery and Michele Pew have the just the right blend of experience, leadership and relationships to make this possible, and we are ecstatic to have them on the case.
An integrated branding services and production company, Concrete Pictures (www.concretepictures.com) creates video, film and interactive television experiences that identify and promote its clients brands while entertaining and informing viewers.
Bill Desowitz, former editor of VFXWorld, is currently the Crafts Editor of IndieWire.
