Hallmark Channel and its parent company Hallmark Cards have teamed with ka-chew! to create an on-air vignette campaign designed to promote the retailer's "Hauntington U.S.A. Keepsake Collection," a special decorative collection that celebrates the fun spirit of Halloween. The vignette campaign was conceived and developed by Hallmark Channel's Sponsorship Solutions Unit and produced by ka-chew!, which has created two, 30-second spots to air exclusively on Hallmark Channel throughout October. This campaign marks the only on-air promotion that the ornament collection will receive this year.
ka-chew! created two, stop-motion animated spots featuring Hallmark Cards' Hauntington Keepsake ornaments, sold exclusively at Hallmark Gold CrownR Stores. The spots feature the fictional characters and town of the Halloween collection. In the first spot, the town prepares for their annual Hauntington Spirit Fest Night and the "townspeople" discover that the town's founder (and mayor) Bartholomew Hauntswell is missing. The "townspeople" embark on a search to find Mayor Hauntswell and, in the second spot, he is found carving pumpkins for the Spirit Fest.
Production on the Hallmark spot for ka-chew! included: John Andrews, svp/creative director; Sam Schoemann, exec producer; Seamus Walsh, co-director (Screen Novelties); Mark Caballero, co-director (Screen Novelties); Kristina Schoentag, producer; and Chris Finnegan, producer (Screen Novelties).
Hallmark Channel (www.hallmarkchannel.com) is a 24-hour basic cable channel that provides a diverse slate of entertainment programming to a national audience of more than 69 million subscribers. Since its launch four years ago (Aug. 5, 2001), the network has added 37.2 million new subscriber homes, the largest increase in that time frame of any cable network. The program service is distributed through 5,100 cable systems and communities as well as direct-to-home satellite services across the country. Crown also operates a second 24-hour linear channel, Hallmark Movie Channel. Through its subsidiary, Crown Media Distribution Llc., Crown also distributes titles from its award-winning collection of movies, miniseries and films for exhibition in a variety of television media including broadcast, cable, video-on-demand and high definition television.
Kansas City-based Hallmark is known throughout the world for its greeting cards, related personal expression products and television's most honored and enduring dramatic series, the Hallmark Hall of Fame. The company's Hallmark Ent. Inc. subsidiary is the world's leading producer and distributor of movies and miniseries made for television; its Binney & Smith subsidiary, maker of Crayola crayons and markers, is the leading producer of art materials for children and students. Through licensing leadership and joint ventures, Hallmark continues to expand its product formats and distribution avenues. The company publishes products in more than 30 languages and distributes them in more than 100 countries through a multi-national strategy. In 2004, Hallmark reported consolidated net revenues of $4.4 billion.
ka-chew! (www.kachew.com) is a live-action, design, 2D and CG commercial production company. Headed by Richard Marlis, ka-chew! has produced award-winning projects for major networks and agencies, including on-air promotions for ABC, A&E, Discovery and Paramount Domestic Television; on-air design for ESPN, FOX, E! Ent., MTV and Nicktoons; as well as commercials spots for Kodak, Kraft, Mattel, Lands End and Earthlink.