Cookie Jar Ent. Awards Mattel The Doodlebops Master Toy License
Cookie Jar Ent. Inc. has awarded Mattel Inc. the worldwide master toy licensee for THE DOODLEBOPS. THE DOODLEBOPS, Cookie Jar's high energy, music-based, kids series, airs twice daily on Disney Channel's Playhouse Disney preschool block of programming in the U.S., and on CBC weekdays in Canada. The master license grants Mattel manufacturing and marketing rights for toys, dolls, feature plush, figures, playsets, games and puzzles that incorporate the rock 'n' roll fantasy from the TV series. Mattel plans to launch THE DOODLEBOPS toy line in fall 2006.