Mattel

No Visual Effects in ‘Barbie’? Glen Pratt Reveals the Truth

The VFX supervisor on Greta Gerwig’s hit film sheds light on the various ways the famed Mattel doll and her world came to life across 1,300 shots involving various digital filmmaking tools, including virtual production, previs, postvis, CG set augmentation, and more than 20 fully CG shots, produced by Framestore, Chicken Bone FX, FuseFX, UPP, and Lola VFX.

In 3D, Acting, CG, Films, People, Previs, Virtual Production, Visual Effects | VFXWorld | Geographic Region: All

Masters of the Universe Headline News

‘Masters of the Universe’ Feature May Move to Amazon

Directors Adam and Aaron Nee’s live-action project, based on Mattel’s He-Man character, dropped by Netflix this past July after $30 million was spent in development, is rumored to be headed to Amazon MGM Studios, with lead Kyle Allen still attached.

In Acting, Business, Digital Media, Films, People, Visual Effects | Headline News, VFXWorld | Geographic Region: All

He-Man Returns Headline News

Netflix Releases First Teaser for ‘Masters of the Universe: Revolution’

The fight for Eternia continues... Kevin Smith and Mattel’s Emmy nominated animated series returns, as He-Man battles a newly mechanized Skeletor and the Horde Empire; the series streams January 25, 2024.

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Business Headline News

‘Fireman Sam’ and ‘Polly Pocket’ Get New Season Greenlights from WildBrain and Mattel

International distribution deals were also announced for new and previous seasons of the popular animated series as well as ‘Bob the Builder’ and ‘Little People;’ WildBrain is heading to MIPCOM, which runs October 16-19.

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Zoom Zoom Headline News

Mattel’s New ‘Hot Wheels Let’s Race’ Coming to Netflix

The 3DCG series follows a new generation of racers, promising a ‘high-speed comedy thrill ride for the whole family,’ debuting Spring 2024.

In 3D, CG, Digital Media, Licensing, People, Television | ANIMATIONWorld, Headline News | Geographic Region: All

Let the AI Games Begin! Headline News

Adobe Releases New Firefly Generative AI Models and Web App

Now deeply integrated into creative workflows across Adobe Creative Cloud, Adobe Express and Adobe Experience Cloud, Firefly’s foundational generative AI models can be used to create stunning content safe for commercial use.

In 2D, 3D, AI, Business, CG, Digital Media, Technology | ANIMATIONWorld, Headline News, VFXWorld | Geographic Region: All

Get the Drop on Drop Headline News

Netflix Shares ‘DROP 01’ Livestream Lineup and Trailer

The 90-minute September 27 fan event celebrates upcoming genre animated series with sneak peek ‘drops’ and surprises, including the digital premiere of ‘Castlevania: Nocturne,’ Episodes 1-3.

In Digital Media, Event, Television | ANIMATIONWorld, Headline News | Geographic Region: All

Return to Malibu Headline News

Mattel Announces ‘Barbie: A Touch of Magic’ Animated Series

The all-new 3DCG show follows the adventure of Malibu Barbie and Brooklyn Barbie as they find and protect a baby Pegasus; Netflix debut set for September 14.

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He-Man Gets the Heave-Ho Headline News

Netflix Drops ‘Masters of the Universe’ Film

The live-action project, based on Mattel’s He-Man character, now searches for a new home, with directors Adam and Aaron Nee and lead Kyle Allen still attached.

In 2D, Acting, Business, Digital Media, Films, People, Television | ANIMATIONWorld, Headline News | Geographic Region: All

Business Headline News

DIGIC and Axis Studios Partner on ‘Words Apart’ Animated Fantasy Adventure

The studios’ co-development projects kick off with the 4-quadrant film set in a world split by two powerful feuding brothers with clashing convictions.

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By the Power of Grayskull! Headline News

Meg Foster Joins ‘Masters of the Universe: Revolution’ Voice Cast

The 1987 cult classic live-action ‘Masters of the Universe’ alum returns to Eternia as ‘Motherboard,’ an ancient sorceress of technology; the continuaton of Kevin Smith and Mattel’s Emmy nominated ‘He-Man’ animated series is coming to Netflix in 2024.

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People Headline News

Wildbrain Names Josh Scherba President and CEO

Eric Ellenbogen steps down as CEO and Vice Chair; Jim Fielding moves from Chief Marketing and Brands Officer to Strategic Advisor to the CEO and Board of Directors.

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The Purple Dinosaur Returns! Headline News

Barney, Mattel’s Famed Purple Dinosaur, Finds New Home on Cartoonito

The all-new animated preschool series, ‘Barney’s World,’ will air in 2024 on Cartoon Network and stream on Max.

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Where Did the Cargo Cars Go? Headline News

‘Thomas & Friends: The Mystery of Lookout Mountain’ Coming to Netflix

Coinciding with Autism Acceptance Month, the new animated movie features the iconic franchise’s newest friend, Bruno the Brake Car, an autistic character who embarks on a journey with Thomas and his gang; hitting the streamer April 1, it also broadcasts in Canada April 2 and the U.S. April 3.

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By the Power of Grayskull! Headline News

‘Supergirl’s Melissa Benoist to Voice Teela on ‘Masters of the Universe: Revolution’

The titular superhero Kara Danvers/Kara Zor-El in the hit CW show joins the follow-up to Kevin Smith’s Emmy-nominated animated series, premiering globally on Netflix in 2024.

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Skipper to the Rescue! Headline News

‘Barbie: Skipper and The Big Babysitting Adventure’ Feature Coming to Netflix

Mattel's all-new 3DCG film, debuting March 16, stars Barbie’s little sister Skipper as she struggles with self-confidence and overcoming difficulties through her summer jobs.

In 3D, CG, Digital Media, Films, People, Voice Acting | ANIMATIONWorld, Headline News | Geographic Region: North America

Studio Milestones Headline News

Mainframe Studios Celebrates 30 Years of Animation

Studio milestones include creating and producing the first fully-CG TV series ‘Reboot’ and the first large-scale toon shaded CG series ‘Spider-Man: The New Animated Series.’

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The Purple Dinosaur Returns! Headline News

Barney is Back: Mattel Relaunching Storied Franchise

The famous purple dinosaur will hit screens in 2024 with a brand-new preschool animated series; full range of toys, books, clothing, and other merchandise, including stuff for adult fans, is on the way.

In Business, CG, Digital Media, Licensing, People, Television | ANIMATIONWorld, Headline News | Geographic Region: All

Dear Santa Headline News

Mindshow Powers Personalized Santa Videos on Cameo Kids

The animation company’s real-time proprietary technology delivers Santa’s holiday cheer - powered by high-speed production, automation, and integration with AI.

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diversity and inclusion Headline News

First Autistic Character Joins ‘Thomas & Friends: All Engines Go’ For New Season

Mattel’s iconic franchise introduces a positive, neurodivergent role model, Bruno, as a joyful, pun-making brake car, voiced by Chuck Smith, an autistic actor, who makes his debut during the Season 26 premiere September 12 on Cartoon Network’s Cartoonito.

In 2D, CG, Digital Media, Diversity and Inclusion, People, Television, Voice Acting | ANIMATIONWorld, Headline News | Geographic Region: All

By the Power of Grayskull! ANIMATIONWorld

‘He-Man and the Masters of the Universe’: Mythos That Spans Generations

Series creator, writer, and executive producer Rob David jumped at the chance to reboot one of his favorite childhood cartoons, bringing the larger-than-life character and show mythology, centered on the core principle that ‘heroes aren’t born, they’re made,’ to a brand-new audience.

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Get Geeked! Headline News

Geeked Week ’22 Reveals New ‘Masters of The Universe: Revolution’ Series

From Kevin Smith, Mattel TV and Powerhouse Animation comes the next chapter of the storied franchise; in the series, it’s technology versus magic as He-Man and the heroic warriors face the forces of Skeletor.

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Barbies in the Big Apple! Headline News

Exclusive: ‘Barbies Rising’ Clip from Upcoming ‘Barbie: It Takes Two’

Hitting Netflix April 8, the new animated series focuses on Barbie BFFs ‘Malibu’ and ‘Brooklyn;’ caught in the bustle of the Big Apple they soon discover the necessity of having friends and family to lean on if they’re going to make their dreams a reality.

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Animated Movies Headline News

WarnerMedia Releases ‘Thomas & Friends: Race for the Sodor Cup’ Trailer

The one-hour movie event offers Cartoon Network’s youngest viewers an action-packed adventure with new characters and new songs; special premieres today, December 27 on Cartoonito.

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By the Power of Grayskull! Headline News

Netflix Drops ‘Masters of the Universe: Revelation Part Two’ Trailer

The 5-episode finale of Kevin Smith and Mattel Television’s He-Man vs. Skeletor saga premieres November 23, and we can’t wait to see how the epic battle for Eternia concludes.

In 2D, CG, Digital Media, People, Television, Voice Acting | ANIMATIONWorld, Headline News