United Airlines To Unveil New Super Bowl Ad in Stop Motion
Business travelers watching the Steelers and Seahawks battle for the coveted Super Bowl title will be inspired to charge the boardroom and challenge corporate foes with United as their ally. The first United Super Bowl ad in more than a decade and its first to use stop motion, DRAGON, will debut during the Feb. 5 Super Bowl XL game, just prior to the start of the much-anticipated halftime event. The television advertisement will appear in Chicago, Denver, Los Angeles, San Francisco and Washington, D.C.