Pez Goes CG
Orange, Connecticut-based Pez Candy Inc. is branching out to less proven characters in a line of candy dispensers based on ICE AGE: THE MELTDOWN, OVER THE HEDGE and CARS, reports VARIETY. The strategy is to produce a limited number and allow the popular of the films increase the value to collectors.
"We're doing a lot more licenses, and people seem to like it," says Peter Vandall, vp of sales and marketing for Pez. "We're putting out an event almost every other month."
Mickey Mouse was the first licensed character.