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Disguise and Cuebric Team Up on AI Virtual Production Solution

New integration of the companies' platforms allows creators to generate a plug-and-play scene quickly on an LED stage.

Virtual production technology leader Disguise has partnered with AI platform Cuebric on a new AI solution that integrates the companies’ two platforms. Creatives can use AI to create the shape and depth of 2.5D environments and then import them into Disguise. The result is a plug-and-play scene quickly executable on an LED stage.

“Real-time environments look spectacular on-camera, yet often require many hours of artistic and technical build,” said Disguise VP of Virtual Production Addy Ghani. “Thanks to our partnership with Cuebric, there’s now another option. Using generative AI, artists can build 2.5D plates, helping them go from concept to camera in minutes so they can tell unique stories in a way that works for them.”

To create 2.5D scenes, users can add purely generative content or import images from elsewhere into the Cuebric platform. Cuebric then leverages AI rotoscoping and inpainting to segment the images into layers, transforming them from 2D to 2.5D based on the depth of objects. Once the Cuebric 2.5D scenes are imported into Disguise’s Designer software, each individual layer is depth-mapped with an auto generated mesh. The individual plates are not limited to flat planes, as 3D shapes can be built into each of the plates — resulting in a more realistic parallax effect that works no matter how you move the camera on set.

Using Disguise and Cuebric, users can make changes and iterations in virtual environments during production, making for a more dynamic and cost-effective creative process.

“Cuebric democratizes filmmaking, removing the cost barrier to creating gorgeous, immersive sets and backgrounds with its plug-and-play 3D effect solution,” added Cuebric co-founders Pinar Seyhan Demirdag and Gary Lee Koepke. “Leveraging AI to minimize the tedious and maximize the extraordinary in the creative process will breathe new life into the production industry. Desire and demand for extraordinary content has never been greater, so there is no better time to be partnering with Disguise to put the full power of generative AI into the hands of the world’s greatest creators and filmmakers.”

Source: Disguise

Debbie Diamond Sarto's picture

Debbie Diamond Sarto is news editor at Animation World Network.