Super 78 Creates Flashy Characters For Cousins
For a new campaign for submarine sandwich company Cousins, agency BVK/McDonald went to Hollywood-based production company Super 78 to create animated characters that could dance around Cousins' submarine sandwiches. "We had seven commercials to produce and, of course, limited resources," explained BVK/McDonald art director Scott Krahn. "Super 78 proposed the idea of using Flash animation for broadcast instead of 3D to stay consistent with the retro feel of the characters and to minimize costs.