Massive CEO Claims Gaming Ads To Reach Nearly $2B by 2010
During the keynote address delivered at the 2nd annual Advertising in Games conference in New York, Massive Inc. ceo Mitch Davis predicted that ad spending on in-game advertising will reach between a $1.6 and $1.8 billion in the U.S. by 2010, accounting for roughly 3% of total media spending, reports MEDIAWEEK. In comparison to previous estimates, Davis' claim is far larger than forecasts issued by both JupiterResearch and The Yankee Group last year.