Nikki Grass joins Entertainment Rights (ER) as head of marketing at a time when ER is experiencing increasing demand for its content from the rapidly growing digital media sector.
Grass was marketing director for Buena Vista International Television, creating highly successful marketing campaigns for Disneys key TV shows, including, DESPERATE HOUSEWIVES and LOST, before moving to Buena Vista Home Ent, International where she delivered a strategy for releasing TVDVD titles. She spent two years at Channel Five Broadcasting where she was involved with the re-launch of Channel Five as Five, winning Best Terrestrial Channel at the Edinburgh TV Festival and Campaigns Medium of the Year 2003. Prior to her tenure with Five, Grass Nikki had an advertising career working for HHCL & Partners and Lowe Lintas advertising agencies.
Grass will be responsible ERs marketing activity in the U.K. and internationally, developing marketing campaigns for ERs growing volume of programming and key brands, including POSTMAN PAT, RUPERT BEAR FOLLOW THE MAGIC, GUESS WITH JESS and JIM JAM & SUNNY.
We are delighted to welcome an executive of Nikkis calibre to ER," Jane Smith, ER's group commercial director, to whom Grass reports. "Nikki has a strong background in strategic marketing and has been instrumental in developing renowned global brands. We have no doubt that her experience will be invaluable as we continue to roll-out our content across the globe.
London-based ER (www.entertainmentrights.com) is one of the U.K.'s leading specialist media groups focused on the ownership of high quality children's and family programming, characters and brands. This includes rights to global brands such as Mattel's Barbie, Scholastic's Clifford, Hasbro's Transformers, Casper the Friendly Ghost and Felix the Cat. Since 1999, when ER owned rights to just 50 hours of programming, ERs library has grown to circa 2,000 hours of high quality childrens and family characters and brands. ERs wholly owned subsidiary Tell-Tale Prods., created and produced THE TWEENIES, one of the U.K.s most successful pre-school brands.
