FOX to Interrupt Commercial Breaks with Animated Programs
Starting April 9, 2007, FOX will run short animated clips about a taxi driver, Oleg, during ad breaks, reports THE WALL STREET JOURNAL. The character will offer bits of wisdom and chat with spoof versions of celebrities like Tom Cruise or Donald Trump. The network hopes the clips will keep viewers watching during commercial breaks, rather than channels or use a digital video recorder to fast-forward through ads.