Mainframe Expands Into Consumer Products
Mainframe Entertainment has announced its expansion into the consumer products area with a new strategic alliance with licensing and merchandising veteran Joy Tashjian. Previously with American Champion Marketing Group, Tashjian launched successful consumer product campaigns for many ABC Saturday morning television series. With American Champion shifting its focus away from the traditional entertainment business, Tashjian has formed her own agency, Joy Tashjian Marketing Group, with many of the staff from American Champion.