TV Academy Creates Emmy Category For New Delivery Platforms
The National Academy of Television Arts & Sciences (NATAS) will award a new category of the Emmy for original programming created specifically for non-traditional viewing platforms, including computers, mobile phones, PDAs and similar devices.
The Emmy for Outstanding Achievement in Content for Non-Traditional Delivery Platforms, to be judged by a blue ribbon panel of media professionals selected by the NATAS, will be given in recognition of creativity in editorial content and video production.