EA Signs New Dynamic In-Game Advertising Deals
Electronic Arts Inc. announced two separate agreements with Massive Inc. and IGA Worldwide Inc. in a move that will offer to marketers on a global basis new dynamic advertising opportunities across select EA franchises on the Xbox 360.
A portfolio of EA games developed for the Xbox 360 and PC worldwide will be incorporated into Massive's Video Game Network. Massive is a wholly-owned subsidiary of Microsoft. Financial terms of today's agreement were not disclosed.