MTV Restructures to Enhance Multiplatform Delivery & TV Mix
Christina Norman, president, MTV, and Brian Graden, president of entertainment, MTV Networks Music Group and president of Logo, announced a radical new organizational structure for MTV that will allow the network to more aggressively develop and deliver dynamic content for audiences across all screens. MTVs multiplatform strategy revolves around building an engaging universe of music, entertainment, news, community and interactivity that allows the audience access to content whenever and wherever they want across a mix of platforms.