Wrigleys Winterfresh chewing gum is getting a new TV campaign that features six spots directed by six different directors showcasing several distinct animation styles. Wrigley and BBDO Chicago developed the creative strategy and led the execution of the creative campaign. San Francisco-based animation studio Wild Brain provided the animation. All spots were scheduled for full rotation as of June 25, 2001. Wrigley has become a champion of breakthrough creative, says Jim Hyman, senior vice president, creative director at BBDO Chicago. The choice to use animation was a first for the Winterfresh brand and allowed our creative team to give each spot a unique look and feel -- driving home the message of individuality that is so important to young people today. Each of the six 30-second spots is an artistically driven piece of experimental animation with a unique style, design, animation technique and execution. They provide the audience with a viewing experience that is like a short film or art piece. The campaign shows teens involved in a number of everyday activities and pastimes in which they express themselves creatively or personally. All the spots feature the Winterfresh tagline Whatever comes out...its cool. The Wm. Wrigley Jr. Company is the worlds largest manufacturer and marketer of chewing gum, and BBDO Chicago is one of the largest advertising agencies in Chicago. Wild Brain, Inc. is a premier animation studio delivering content for film, TV, commercials and the Internet.
