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PBS KIDS Unveils New Branding and Logo Video

New visuals of people and places mirror the diversity of culture, race, ethnicity, geography, family structure, varying abilities, and body type that make up the brand’s modern digitally focused audience; new logo debuts July 19.

PBS KIDS is rebranding with an updated logo, the first such change in two decades. As the network describes, the new logo builds on an expanded graphics package that started rolling out last year, featuring a bright, updated color palette and an array of people and environments. The design’s refreshed look builds on the equity and strength of the PBS KIDS brand while being optimized for the digital focus of today’s audiences. The logo debuts on July 19.

The new text-focused logo features bright colors, large bold lettering, and clear visuals reinforcing the brand’s name and trademark safe, fun, and educational family content. The new colors, including PBS’ blue and PBS KIDS’ green, combined with the style of the iconography, are also designed to complement the PBS brand.

PBS KIDS notes that it has worked on a brand package expansion to reflect better the audience it serves. It includes vibrant color pallets that conform to accessibility standards. With whimsical typography, engaging design elements, and new visuals of people and places, it reflects a diversity of culture, race, ethnicity, geography, family structure, varying abilities, and body type. Built on the existing graphics package, new friends will join PBS KIDS’ longstanding animated kids' Dot, Del, and Dee as part of one PBS KIDS world.

“We’re thrilled to unveil our new logo and branding updates, which are meant to bolster the PBS KIDS mission by continuing to reflect and reach our audience in a multiplatform environment,” commented PBS KIDS senior vice president & general manager Sara DeWitt. “Our new logo is fun, welcoming, and bright, and resonates with kids and parents as a new look for the PBS KIDS brand that they love and trust.”

Check out the new PBS KIDS logo and expanded brand package:

PBS KIDS worked with Lippincott, a global creative consultancy, to develop the new logo.

Source: PBS KIDS

Debbie Diamond Sarto's picture

Debbie Diamond Sarto is news editor at Animation World Network.