Alliance Atlantis Communications Inc. has launched an enhanced consumer website for the CGI animated boys action property Dragon Booster, offering a new interactive game, RACE FOR POWER, where players can create their own dragons, race them on personally designed race tracks and ultimately customize their DRAGON BOOSTER experience.
DRAGON BOOSTER (39x30) is a mythic good versus evil struggle in a classic, yet timeless world where humans and dragons co-exist. Hero Artha Penn is an ordinary teenager, plunged into an incredible adventure when he is chosen to ride Beaucephalis, the dragon of legend. When teamed with Beau, Artha is transformed into a mythical hero known as the Dragon Boosterä, charged with the task of saving the world from an impending war and uniting humans and dragons for once and for all.
DragonBooster.com, which has been incorporated into the website of the CBC the broadcaster of Dragon Boosterä in Canada (cbc.ca/dragonbooster), includes quizzes, mythology, stories, trailers, downloads and links. It is currently one of the of the top five national program microsites on CBC.ca.
In RACE FOR POWER, players can also take on the role of Dragon Booster and race against other crews through eight unique story tracks to face the evil Moordryd and recover the special bone mark needed to save the day. ALL CITY RACE, the original Dragon Booster game involving battling and racing on 12-ton dragons to become the ultimate Dragon Booster, remains a popular feature on the enhanced site. All games will be available in English, French and Spanish.
The captivating stories and colorful characters that inhabit the world of DRAGON BOOSTER translate perfectly to the applications featured on the new, enhanced website, said Gail Rivett, svp, marketing and publicity, Alliance Atlantis Communications. Fans imaginations will be sparked and challenged as they experience the new interactive game and bring their Dragon Booster experience to the next level.
Alliance Atlantis previously announced a worldwide master toy licensing agreement with Jakks Pacific Inc., a worldwide trading card deal with Score Ent., an agreement with Konami for videogames, a publishing deal with Hyperion Books for Children, an apparel deal with Extreme Concepts, home entertainment (VHS/DVD) deals with FUNimation (U.S.) and Sony Wonder (Canada). DragonBooster.com includes links to all licensing partners websites.
DRAGON BOOSTER airs on ABC Family/Toon Disney in the U.S., CBC and VRAK TV in Canada, on BSKYB in the U.K., ABC TV in Australia and Jetix in Latin America, in addition to Televisa in Mexico, TF1 in France and most recently launched Jan. 15, 2006, on Telecinco in Spain.
DRAGON BOOSTER was conceived by The Story Hat and the animation of the series is being produced by Nerd Corps Ent., a 3D animation facility in Vancouver. DRAGON BOOSTER received the 2005 Gemini award, celebrating excellence in Canadian television, for Best Animated Program or Series.
Alliance Atlantis (www.allianceatlantis.com) offers Canadians 13 well-branded specialty channels, boasting targeted, high-quality programming. The company also co-produces and distributes the hit CSI franchise and indirectly holds a 51% limited partnership interest in Motion Picture Distribution LP, a leading distributor of motion pictures in Canada.
