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Mattel Appoints Margo Georgiadis CEO

Former Google executive succeeds Christopher A. Sinclair, who will now serve as Executive Chairman of Mattel’s board of directors.

Margaret (“Margo”) H. Georgiadis has been named Chief Executive Officer of Mattel, Inc., effective February 8, 2017. Georgiadis, who will also join Mattel’s Board of Directors, was most recently President, Americas at Google Inc.

She will succeed Christopher A. Sinclair as CEO. Sinclair, who has led the company as Chairman and CEO since early 2015, joined Mattel’s Board in 1996 and has served previously as Independent Lead Director and Chair of the executive and audit committees. Going forward, he will serve as Executive Chairman of the Board.

“Over the last two years, with the help of all of our colleagues around the world, we have dramatically transformed Mattel -- reenergizing our creative culture, restoring excitement to our iconic brand portfolio and delivering on our vision to make Mattel the recognized leader in play, learning and development worldwide,” Sinclair commented. “I could not be more proud of the organization and what it has accomplished, or more excited about the company’s future with Margo Georgiadis as our CEO. Margo is a proven and extraordinarily talented executive with a deep understanding of how to build and scale brands on a global basis and expertise in effectively engaging consumers and retail partners in a rapidly evolving digital world. She has successfully led efforts to deliver above market growth and profitability by creating transformational partnerships across content, media and technology providers and through innovation in product development and customer engagement.” Sinclair continued, “As Executive Chairman, I will work with Margo, Richard Dickson and the rest of the executive team on the smoothest possible transition.”

“Mattel has seen a tremendous turnaround under Chris’s leadership and the company is well-positioned for the future. On behalf of the Board, I want to thank Chris, his management team and all Mattel employees for their efforts,” said Michael J. Dolan, Mattel’s Independent Lead Director. “We are delighted that Margo has agreed to lead the team as CEO. Her leadership experience at Google and elsewhere, coupled with her proven ability to foster innovation and build partnerships on a global scale, makes her ideally suited to accelerate Mattel’s growth in the coming years.”

 “Inspiring children through play and creativity is crucial to early development and no company has done more in that space over many generations than Mattel,” Georgiadis said. “As a parent, I have seen this first hand and am honored to be joining the Company at this exciting time of renewed focus. I look forward to working with the incredibly talented people at Mattel as we build on recent momentum, leverage the unique creativity and passion that exists within Mattel to inspire future generations of children, and deliver on our promises to shareholders.”

As President, Americas at Google from 2011-2017, Georgiadis led the company’s commercial operations and advertising sales in the U.S., Canada, and Latin America. Her prior roles at Google include leading Global Sales Operations and expanding local and commerce businesses.

Georgiadis has served as Chief Operating Officer of Groupon, Inc., and Executive Vice President of Card Products and Chief Marketing Officer of Discover Financial Services. At Discover, she led the company through a turnaround, revitalizing business performance with award-winning new products, customer experience and marketing. Prior to Discovery, Georgiadis was a partner at McKinsey & Company for 15 years in London and Chicago.

Georgiadis currently serves on the Boards of Directors of McDonald’s Corporation and Amyris, Inc. She also serves on the boards of non-profit entities including The Economic Club of Chicago and the Ad Council, where she is Board Chair. Previously she served on the Board of The Jones Group Inc. She has a bachelor’s degree in economics from Harvard College and an MBA from Harvard Business School.

Source: Mattel, Inc.

Jennifer Wolfe's picture

Formerly Editor-in-Chief of Animation World Network, Jennifer Wolfe has worked in the Media & Entertainment industry as a writer and PR professional since 2003.