The streamer’s new ‘destination’ focuses on its robust animation library, including fan favorite titles such as ‘Futurama,’ ‘Solar Opposites,’ ‘Bleach: Thousand-Year Blood War,’ ‘Naruto Shippuden,’ ‘Archer,’ and others.
Hulu is home to over 20,000 episodes of adult animation and anime content, and now the streamer has launched Hulu Animayhem, a sub-brand content hub focused on their robust library. Dare we say, “Let the ‘Animayhem’ begin?”
“When you have the number one offering in adult animation and anime of any major streaming service, creating this destination is obvious. We know exactly where we can meet these fans, because they’re already here,” said Barrie Gruner, Hulu’s executive vice president of marketing and publicity, in an interview with Variety.
“Creating this brand was really the brainchild of our leadership, Shannon Ryan, who runs marketing for Disney Entertainment Television, and Joe Earley, the president of D2C,” Gruner continued. “It quickly picked up momentum throughout the whole company. All the teams really shared the enthusiasm around that because it’s such a unique opportunity to give fans what they want.”
Fans will find newly branded hubs for both genres on Hulu, housing titles such as Futurama (Season 11 premieres 7/24), Solar Opposites (Season 4 premieres 8/14), Viz Media’s Bleach: Thousand-Year Blood War (Season 1, Part 2 premiered 7/8), Freeform’s Praise Petey (Series premieres 7/21, next day on Hulu), Viz Media’s Naruto Shippuden (Season 8 premieres 8/1), FX’s Archer (Final Season premieres 8/30, next day on Hulu), Undead Unluck (October 2023), and many more!
“I would say that this brand really cements Hulu as the ultimate streaming destination for animation and we’re not going to achieve that with single title campaigns,” Gruner said. “This is truly an intersection with our original programming and our library.”
Kicking off with a new hero spot and creative key art picturing some of adult animation’s most beloved characters, the campaign will also include interactive social media touch points including a TikTok bracket challenge, AR filters, and more.
Hulu Animayhem will also take over Bayfront Parking Lot at San Diego Comic-Con next weekend. The activation will take fans on a fully immersive journey that transports them through a 2D experience right in the center of their favorite shows.
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