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Entertainment One Takes Controlling Stake in ‘Peppa Pig’

Fifty-two new episodes of preschool sensation ‘Peppa Pig’ currently in production; brand’s expansive international presence now includes over 700 licensing agreements globally.

LONDON/TORONTO/LOS ANGELES -- Entertainment One is increasing its ownership of the beloved preschool franchise Peppa Pig. eOne has entered into an agreement with Peppa Pig co-owners Astley Baker Davies to purchase a controlling stake in the global brand. As part of the deal, creators, directors and producers Mark Baker, Neville Astley and Phil Davies are producing an additional 52 magical episodes of Peppa Pig.

The deal underpins eOne’s content ownership strategy for delivering the best content to the world. Since 2007, Peppa Pig has been co-owned and distributed globally by eOne.  With the new episodes of Peppa Pig in production, eOne will look to maximize value through the centralized and holistic management of the brand’s worldwide exploitation across all platforms.  

Peppa Pig has emerged as a worldwide phenomenon and reflects the success of our 10 year partnership working with the creative genius of Mark, Nev and Phil. Now the number one pre-school property in the UK, Australia, Spain, Italy, Mexico and Brazil, and a leader in major territories around the world, the growth opportunities for Peppa are significant,” said Darren Throop, President & Chief Executive Officer, Entertainment One. “Our Family and Licensing teams have an unparalleled knowledge of the brand and an impassioned belief in its global potential. As we continue to expand in the US, Asia and throughout our existing markets, we are excited to enter into new markets and take Peppa to new heights.”

ABD has produced over 200 episodes over six series of hit children's show Peppa Pig, which have been broadcast in over 180 territories. The top rated show on NickJr., Peppa Pig took home BAFTA's in 2005, 2011 and 2012, among its numerous accolades.

”In our many years working together, Entertainment One has gone above and beyond as committed and dedicated partners. Peppa is so close to our hearts and she touches the lives of so many families around the world. With eOne’s knowledge of Peppa and their extensive distribution network, we see so much more potential for Peppa and our work together,” said a spokesperson for ABD.

Peppa Pig follows the adventures of Peppa, a loveable, exuberant little piggy who lives with her brother George, Mummy Pig and Daddy Pig. Peppa’s favorite things include playing games, dressing up, spending days outdoors, and jumping in muddy puddles. All episodes are wholesome entertainment for the entire family; Peppa’s adventures always end happily with loud snorts of laughter.

Source: Entertainment One

Jennifer Wolfe's picture

Formerly Editor-in-Chief of Animation World Network, Jennifer Wolfe has worked in the Media & Entertainment industry as a writer and PR professional since 2003.