New Yorks Click 3x recently designed and produced a 2-minute video opening for One Show Interactive, a leading awards competition for interactive media design. The video, which kicked off the awards ceremony held recently in New York, features a journey inside the events prized Gold Pencil Award to reveal the creativity within. Conceived by Click 3x creative directors Christine Lin, Eve Lim and Michael Wiehart, the piece opens with a field of animated graphics representing software code and a gold-toned loading bar. When the load sequence completes, a photo-real representation of the Gold Pencil appears hovering in space. Moving in on the pencils point, the camera enters the award and begins hurtling through a long curving corridor onto whose walls are projected more animated code. As the journey continues, live-action images of designers working at translucent workstations fly by, as well as images from some of the more than 2300 banner ads, Websites, CD-ROMs and kiosks entered in the competition. Among them is a Budweiser Website, featuring the omnipresent WHASSUP? guys that took home the grand prize. Click 3x created the video entirely in-house. The project included conceptualizing and designing, creating the voluminous motion graphics featured in the piece and producing numerous 3D elements. The latter included the photo-real rendering of the Gold Pencil and the image of a designer ensconced in a wheel-like design workstation of the future. The studio also provided compositing and final editing services. The music was provided by One Club.
Rick DeMott
Animation World Network
Creator of Rick's Flicks Picks
