Zizzle Llc will deliver the first mass-market toy line ever offered behind Disneys PIRATES OF THE CARIBBEAN franchise, which encompasses the recently announced DEAD MANS CHEST sequel and the yet to be named final film in the trilogy.
"The tremendous success of Disney's PIRATES OF THE CARIBBEAN caught retailers by surprise, and the inherent excitement for PIRATES OF THE CARIBBEAN: DEAD MAN'S CHEST combined with our fresh ideas on product development make for a powerful opportunity," said Zizzle head Roger Shiffman. "The play pattern and property are the perfect fit for kids, and we hope to drive the business worldwide to a magnitude that few other major film properties have seen before."
Disney's PIRATES OF THE CARIBBEAN products, which will launch just prior to the movie release, will include action figures, play sets, role play, interactive hand held games, novelty electronics and more. Highly detailed action figures will include all of the leading characters, from Captain Jack Sparrow to Will Turner to the new villain character, Davy Jones. Figures and accessories will be launched in multiple sizes/scales and with built-in features from slashing swords to smoking cannons. Kids will be able to take to land or sea with different play sets, including an Ultimate Black Pearl ship measuring nearly three feet long.
Zizzles first product launch iZ, an animatronic character and iPod companion, has received acclaim throughout the toy business. iZ has been ncluded in this year's "Hot Dozen" toys from TOY WISHES MAGAZINE and more.
Rick DeMott
Animation World Network
Creator of Rick's Flicks Picks
