Toy Play Llc, a division of global consumer products innovators The Betesh Group, will unveil its new lines of licensed dolls, toys, furniture, play tents, slumber bags and room décor and at the 2006 Fall Toy Show, October 24-27 at the Toy Play showroom located at 1107 Broadway, Suite 700. New licenses include HI HI PUFFY AMIYUMI and SUPERMAN.
For HI HI PUFFY AMIYUMI, Toy Play will introduce a Make Your Own Activity program. Make Your Own Wrist Cuffs/Dog Tags/Window Art/Pop Out Frame/Greeting Cards/Velvet Art/Charm Dangler Jewelry, Sparkle Art, Rockin Art Station and Be your Own Rock Star Stylist Kit are available from $ 4.99-$14.99. The Easy as 1,2,3 Scrapbooking program features 13 products including scrapbook page layout kits, traveling scrapbook kit, musical embroidered scrapbook album and themed scrapbook kit assortments. Prices range from $4.99-$19.99
SUPERMAN will soar into bedrooms on a brand new line of pop up bed and play tents, inflatable slumber tents, play tunnels and slumber bags. SUPERMAN Room Décor items such as headboards, rugs, nap mats, toddler bedding/blankets, switch plates, pennants and more, are also included in the mix.
Color-In Cardboard playhouses allow kids to color in their favorite characters and then build their own playhouse, decorated with their designs. Licensees include BACKYARDIGANS, BLUES CLUES/ROOM, CARE BEARS, DORA THE EXPLORER, KOALA BROTHERS, MY LITTLE PONY, PUFFY AMIYUMI (NEW), SPONGEBOB SQUAREPANTS, STRAWBERRY SHORTCAKE, TONKA and XIAOLIN SHOWDOWN. Suggested for ages 3-8 for $12.99.
New product offerings for the MAYA & MIGUEL toy collection include slumber bags, play tents, tunnels and bed tents. The Fall 2006 toy collection builds upon the Spring 06 line which consists of an assortment of innovative dolls, lifestyle environments and role play kits. The MAYA & MIGUEL toy collection will hit retail shelves in Fall 2006 with five products ranging from $4.99-$24.99.
The first line of XIAOLIN SHOWDOWN is set to debut in Spring 06 with classic action figures, collectibles and role play toys. The Fall 2006 line, which is geared for boys 6-11, will land on retail shelves beginning Fall 06 with 8 products ranging from $3.99-$24.99.
The Betesh Group, in business for 30 years, is family owned global consumer products company with six distinct divisions. Since its inception in 1974, the organization has grown to a $250 million business which includes: Mitzi International (Ladies Handbags and Accessories), Generation Company (Backpacks, Sports and Travel Related Accessories), Motion Systems (Computer, Audio and Video Accessories), Baby Boom (Diaper Bags, Infant Bedding and Room Décor) Funhouse Consumer Products (Toddler Bedding and Toddler/Tween/Teen Room Décor), and Toy Play (Toys, Arts and Crafts, Scrapbooking, Furniture, Tents/Tunnels/Huts, Slumber Bags and Storage Items). Headquartered in New York, The Betesh Group operates eight offices in four countries with more than 800 employees worldwide.
Rick DeMott
Animation World Network
Creator of Rick's Flicks Picks
