Former Disney Interactive producer to spearhead GBI’s various digital initiatives.
Beverly Hills, CA -- Genius Brands International, Inc., a global brand management company dedicated to providing entertaining and enriching ‘content with a purpose’ for toddlers to tweens, continues its steady growth with the recent appointment of industry veteran, Jason Brumbaugh, to the newly created position of Vice President of Digital. The announcement was made by Amy Moynihan Heyward, President of GBI, to whom he reports.
With over 15 years of experience in the digital space, Brumbaugh, who previously served as a Producer at Disney Interactive Media Group, will be responsible for leading all of GBI’s various digital initiatives, including creating and maintaining web communities; developing and implementing online marketing strategies to build awareness and traffic; creating robust social media engagement and the creation of promotional content to bolster global awareness of the company’s brands, such as Baby Genius, Warren Buffett’s Secret Millionaires Club, Thomas Edison’s Secret Lab, Stan Lee’s Mighty 7 (SLAM 7), Psycho Bunny and From Frank.
“As GBI’s portfolio of brands continues to grow, and we start to introduce these new original properties into the commercial marketplace, the digital presence of these brands is a critical element of our business,” said Moynihan Heyward. “Jason is not only an accomplished digital executive with extensive experience in the kids’ space, but is also a knowledgeable strategic thinker who will lead our digital efforts with purpose, to build meaningful digital footprints for our brands.”
“Amy and Andy have a unique vision and a legacy of creating and delivering world-class brands to the market, and I am extremely excited by the opportunity and challenge to lead the building of GBI’s global digital presence,” states Brumbaugh.
At Disney Interactive Media Group, Brumbaugh spearheaded the production of top-performing online content and promotions for DisneyChannel.com, including original and refreshed show sites, casual games, downloadable content, metagame-driven stunt sites, UGC campaigns, and sweepstakes. He oversaw high-profile projects featuring top Disney Channel series, crossover stunts, and original movies, including Hannah Montana, Wizards of Waverly Place, Sonny With a Chance, JONAS, Suite Life on Deck, and Shake It Up.
Brumbaugh also served as Senior Producer at the Hub Network. In this capacity, he was responsible for planning, developing, and launching promotional content on HubNetwork.com while managing the day-to-day operations of the networks digital products. Brumbaugh led the production of top-performing online and mobile content and campaigns, supporting key network programming and marketing initiatives. He produced record-breaking campaigns and games, including the My Little Pony Royal Wedding, Hub Network’s #1 microsite of 2012 with 4 million page views and 1 million unique visits over a four week run; and My Little Pony Racing is Magic, which won the 2014 Cablefax Award for Best Content and Online Game.
Brumbaugh previously held Producer positions at children’s media companies DIC Entertainment and Knowledge Kids Network, and produced promotional websites for top brands at Tribal DDB.
Brumbaugh received a Bachelor of Arts degree at University of California, Irvine and is a member of the Producers Guild of America-New Media.
Source: Genius Brands International
Formerly Editor-in-Chief of Animation World Network, Jennifer Wolfe has worked in the Media & Entertainment industry as a writer and PR professional since 2003.
