Cartoon Network and its Turner Broadcasting sibling the Atlanta Braves are joining forces in creating an all-new entertainment and dining experience for kids and families titled Tooner Field." The Cartoon Network-branded, interactive area will be located at Turner Field's East Pavilion off the Grand Entry Plaza. This multi-million dollar project will have its first phase a three-story, layered facade featuring the colorful homes of Cartoon Network's most popular characters ready for opening day, April 8 (Braves vs. the New York Mets). The entire facility will be completed and open for visitors by mid-July.
Tooner Field will consist of eight unique areas depicting Cartoon Network original characters in life-size baseball-themed environments. Kids will be invited to explore and play within several one-of-a-kind activity zones, participate in a variety of cartoony carnival games, enjoy a picnic meal on a miniature baseball field or snack at a Cartoon Network-themed diner. Properties to be included within this prototype family experience include FOSTER'S HOME FOR IMAGINARY FRIENDS, HI HI PUFFY AMIYUMI, CODENAME: KIDS NEXT DOOR, THE POWERPUFF GIRLS, JOHNNY BRAVO, THE GRIM ADVENTURES OF BILLY & MANDY, DEXTER'S LABORATORY and ED, EDD 'N' EDDY.
"A large number of our fans that attend games are families," said Mike Plant, Braves evp of operations. "This project is a natural for them since kids love Cartoon Network shows and characters. Combining them in a creative, fun way deepens the whole Turner Field experience."
"Our hope is to create a family-targeted attraction that will enable young viewers to experience their favorite characters in an eye-popping, three-dimensional encounter," adds Dennis Adamovich, svp, marketing for Cartoon Network. "And parents will appreciate that we've included plenty of closed-cable monitors throughout the area so that no one need miss a play of the game while kids enthrall themselves in cartoon-themed activity."
The 3,000-square-foot entertainment facility will be open to attending families before and during Braves games. There are also plans to have Tooner Field available to schools and community groups on non-game days. To celebrate the new joint venture, one of Cartoon Network's most popular characters will serve as the Braves mascot this season.
The Atlanta Braves, a division of Turner Broadcasting System Inc., is Major League Baseball's winningest franchise since 1991.
Cartoon Network, seen in 87.6 million U.S. homes and 160 countries around the world, is Turner Broadcasting System Inc.'s 24-hour, ad-supported cable service offering animated entertainment. Since its launch in 1992, Cartoon Network has remained one of ad-supported cable's highest-rated networks. Cartoon Network's website is located at www.CartoonNetwork.com.
Turner Broadcasting System Inc., a Time Warner company, is a major producer of news and entertainment product around the world and the leading provider of programming for the basic cable industry.
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