BEOWULF will roll out in Dolby 3-D Digital along with Real D digital 3-D and IMAX 3-D when Robert Zemeckis' performance capture CG movie is released from Paramount Pictures on Nov. 16.
Dolby 3-D Digital Cinema technology was introduced at ShoWest 2007 in Las Vegas. "The popularity of the 3-D format is changing the film industry landscape," said Tim Partridge, evp, Products and Technology, Dolby Laboratories. "Dolby 3-D enhances the cinema experience for moviegoers and makes it easy and cost-effective for exhibitors to offer a high-quality 3-D presentation in their theatres. We are pleased that Paramount Pictures is including select exhibitors who have installed our Dolby 3-D solution in its distribution for this movie."
The ability to utilize a standard white screen gives exhibitors a cost advantage, as no special "silver screen" is required. The ease of shifting the Dolby 3-D Digital Cinema system from 3-D to 2-D and back, as well as moving the 3-D film between auditoriums of different sizes, retains the flexibility exhibitors have come to expect. Dolby 3-D Digital Cinema uses a unique color filter technology that provides very realistic color reproduction with extremely sharp images.
Dolby Laboratories (www.dolby.com) develops and delivers products and technologies that make the entertainment experience more realistic and immersive. For more than four decades, Dolby has been at the forefront of defining high-quality audio and surround sound in cinema, broadcast, home audio systems, cars, DVDs, headphones, games, televisions and personal computers.
Bill Desowitz, former editor of VFXWorld, is currently the Crafts Editor of IndieWire.
