The kids’ comedy series, which follows original characters ‘The Blahs,’ their rulers King Gray and Lord Blue, and their neighbor Joy, launches on the Cool School YouTube channel March 31.
India-based animation producer Toonz Media Group and Driver Studios have teamed to co-produce the 3D animated kids’ series The Blahs. The series, designed for an audience of 3–8-year-olds, will launch March 31 on the Cool School YouTube channel. The series is centered around ‘The Blahs,’ their rulers King Gray and Lord Blue, and their neighbor Joy who spreads light everywhere she goes.
The Blahs was created by Rob Kurtz and Dan Markowitz, the team behind Driver Studios' award-winning Cool School YouTube channel. The 30-episode series will also be promoted on Toonz' ChotoonzTV YouTube Channel, which boasts 11.1 million subscribers. Merchandising and licensing of the characters and their world are planned this year.
Using Driver Studios' proprietary data tool, show creators will be able to evaluate engagement to determine the themes that attract viewers, ultimately informing plots for future episodes.
"YouTube today is the leading platform where kids ages 2-12 discover content. In fact, streaming platforms look to YouTube for content acquisition and licensing opportunities," said Scott Weitz, founder & CEO, Driver Studios. "At Driver Studios, we've been ahead of this trend, developing high-quality kids and family entertainment designed specifically for this platform. Our in-house team created this original content and built it for where data tells us our viewers are watching. When you lead with human vision and support it with technology and data insights, the outcome is the ability to create and produce captivating content that scales. It's an inspiring journey, and we're thrilled to partner with the visionary Toonz team because they share our passion for creativity and driving innovation."
"Leveraging the insights from deep viewership data with award-winning creative talent to drive storylines for animation places this partnership at the leading edge of the industry,” said P. Jayakumar, Chief Executive Officer of Toonz Media Group. “Combining Toonz expertise in 3D animation and Driver Studios' pioneering approach to content creation, programming is now built intentionally to meet viewers where they are. The possibilities are endless, and we're delighted to collaborate with Scott, Rob, and the Driver Studios team."
Jayakumar and Bruno Zarka of Toonz Media Group executive produce alongside Driver Studios' Weitz, Diana Horowitz, and Ross Venokur. Gigi Meroni (What's New Scooby Doo?, Norm of the North 2-3, Lala Oopsies) composed the music for the series. Toonz led the 3D animation for the project, while Driver Studios developed the original characters, concept art and visualization, and scripts.
Source: Driver Studios
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