The International Academy of Television Arts & Sciences will be presenting International Interactive Emmy Awards and a Pioneer Prize, in partnership with Reed MIDEM, for the second year in a row. The International Interactive Emmy Awards at MIPTV 2007 will take place in Cannes, France.
The three International Interactive Emmy Award categories are:* Interactive Program: for television programming that has been enhanced with interactive content.* Interactive Channel: for a non-linear channel that is available to the viewer on a 24/7 basis accessible through their television which allows the viewer to interact and engage with content on their television screen.* Interactive TV Service: for an overall stand-alone system that allows users to access multiple, video, audio, data and interactive applications.
The Pioneer Prize is not an Emmy, but rather a special initiative of the Academy that will honor an industry personality for his/her innovative contributions to the field of interactive television.
More information can be found at www.iemmys.tv.
