When SPIDER-MAN 3 hits theaters on May 4, it will open simultaneously in IMAX theaters via THE IMAX EXPERIENCE brand.
"The simultaneous IMAX release of SPIDER-MAN 3 allows us to celebrate one of the most anticipated motion picture events of the year in an exciting event format," said Rory Bruer, president, Domestic Distribution, Sony Pictures Releasing. "SPIDER-MAN 3: THE IMAX EXPERIENCE will give fans of Spider-Man an opportunity to experience the next exhilarating installment of the series in an unforgettably unique and immersive way."
"SPIDER-MAN is one of the world's most popular motion picture franchises, and we are thrilled to include the latest chapter as part of our 2007 lineup," said IMAX co-chairmen and Co-ceos Richard L. Gelfond and Bradley J. Wechsler. "Moviegoers loved SPIDER-MAN 2 in IMAX theaters, and with a larger theater network for SPIDER-MAN 3, we will be able to garner an even wider audience, significantly increasing the earning potential for the IMAX release.
"We are delighted to team up with our friends at Columbia Pictures to bring this beloved superhero back to IMAX theaters," added Greg Foster, chairman and president of IMAX Filmed Ent. "Our 2007 film slate is taking shape earlier than any previous year, and we believe this clearly highlights the increasing value studios see in the IMAX theater network as it continues to grow worldwide. SPIDER-MAN is ideally suited to the immersive power of THE IMAX EXPERIENCE."
Founded in 1967, IMAX Corp. (www.imax.com) is one of the world's leading entertainment technology companies and the newest distribution window for Hollywood films. IMAX delivers some of the world's best cinematic presentations using proprietary IMAX, IMAX 3-D and IMAX DMR technology. IMAX DMR (Digital Re-mastering) makes it possible for virtually any 35mm film to be transformed into the unparalleled image and sound quality of THE IMAX EXPERIENCE. As of March 31, 2006, there were 266 IMAX theaters operating in 36 countries.
Sony Pictures Ent. (SPE, www.sonypictures.com) is a subsidiary of Sony Corp. of America (SCA), a subsidiary of Tokyo-based Sony Corp. SPE's global operations encompass motion picture production and distribution; television production and distribution; digital content creation and distribution; worldwide channel investments; home entertainment acquisition and distribution; operation of studio facilities; development of new entertainment products, services and technologies; and distribution of filmed entertainment in 67 countries.
Columbia Pictures, part of the Columbia TriStar Motion Picture Group, is a Sony Pictures Ent. company.
Bill Desowitz, former editor of VFXWorld, is currently the Crafts Editor of IndieWire.
