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Smith & Foulkes Go Futuristic with HP

Smith & Foulkes, have completed their second fantastic spot for Goodby, Silverstein & Partners' launch campaign for the HP Photosmart Premium, the world's first web-connected home printer.

Press Release from Smith & Foulkes

Smith & Foulkes, have completed their second fantastic spot for Goodby, Silverstein & Partners' launch campaign for the HP Photosmart Premium, the world's first web-connected home printer.

They have directed a super-stylish ad with a futuristic feel to perfectly illustrate the cutting edge technology of the printer that comes fully equipped with the next generation of apps, in this case letting you book and print your cinema tickets and avoid the queues - from touch screen to big screen - the power is in your fingertips.

Smith & Foulkes created a conflation of interiors and exteriors where a cityscape and cinema are blended into one seamless environment. Navigated by a couple on a scooter - it's fast, fun and exactly what the HP Photosmart Premium is all about.

Alan Smith, added,  "We decided to reinvent Manhattan as a Future Art Deco Vegas fantasy.  Sometimes I love my job."

Credits:

Client: HP

Title: Fandango

Length: 1x 30”

Agency: Goodby, Silverstein & Partners

Co-Chairman, Partner: Rich Silverstein

Creative Director, Partner:  Steve Simpson

Associate Creative Directors:  John Park & Brian Gunderson

Executive Producer:  Josh Reynolds

Producer:  Rachel Seitel

Production Company: Nexus

Director: Smith & Foulkes

Executive Producers: Charlotte Bavasso & Chris O'Reilly

Head of Production: Julia Parfitt

Producer: Melody Sylvester

Production Manager: Jo Bierton / Nathalie LeBerre

Project Lead: Ben Cowell

Animation: Nexus

Director of Photography: Mark Emberton

Post Production / Grade: Time Based Arts

Sound Mix:  750MPH

www.nexusproductions.com

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