“Despierta América,” Univision’s top-rated morning show, kicks off the holiday season with a special month-long on-air promotion, Despierta con Pocoyo, featuring POCOYO from Zinkia Entertainment’s hit children’s property.
Press Release from Zinkia Entertainment
Miami, FL., November 8, 2011 — “Despierta América,” Univision’s top-rated morning show, kicks off the holiday season with a special month-long on-air promotion, Despierta con Pocoyo, featuring POCOYO from Zinkia Entertainment’s hit children’s property.
The Despierta con Pocoyo promotion runs through Thursday, December 1. During this time, “Despierta América” viewers will be asked to log onto Univision’s website (Univision.com) and provide a submission (150-words maximum) explaining why they deserve to win the POCOYO gift basket of toys and DVDs. Throughout the contest period, “Despierta América” hosts will announce winners, giving away a total of 25 POCOYO gift baskets based on the popular preschool animation series and valued at approximately $200 each. To participate, viewers must go to Univision.com keyword Despierta America for contest information, rules and regulations.
“We are thrilled to partner with Zinkia Entertainment to build on the excitement of the POCOYO series on Univision with a special promotion to engage Hispanics families just in time for the holidays,” said Francisco Arenas, Vice Prresident, Consumer Products, Univision.
“Univision is a wonderful broadcast partner and we’re grateful to Univision for engaging the hosts of ‘Despierta América’ in the Despierta con Pocoyo promotion, providing us with an additional level of exposure for POCOYO and our brand partners,” added Maria Doolan, Managing Director Brand & Business Development for Zinkia Entertainment, creator and producer of POCOYO.
Each of the 25 POCOYO gift baskets awarded during the promotional period will include a set of toys from Bandai America with the all-new POCOYO SwiggleTraks™; a POCOYO Bump n’ Go musical racing car; Squeeze n’ Play POCOYO, Elly and Pato musical plush; a POCOYO Bath Fun Water Taxi; a POCOYO Bath Fun - 3 Pack that includes figures of POCOYO, Elly and Pato; POCOYO and Loula Bath Fun Traceables; as well as four POCOYO DVDs from NCircle Entertainment (“Meet Pocoyo,” “Let’s Party,” “Super Pocoyo” and “Dance Pocoyo Dance!).
The POCOYO preschool television series brings children into the bright and exuberant world of POCOYO, an inquisitive and fun-loving young boy, and his animal friends Elly (the elephant), Pato (the duck) and Loula (his pet dog). Each episode of POCOYO is packed with music, dance, and humor, encouraging children to learn through laughter.
Zinkia Entertainment continues to build POCOYO on a global scale with new strategic partnerships, new product lines, new content, digital expansion and strategic marketing campaigns to further build awareness for the brand.
About Zinkia EntertainmentZinkia Entertainment, which specializes in the creation and management of entertainment brands for the international market, is primarily involved in the animation business, creating quality content for the audiovisual market as well as interactive content for multi-player console and online games. Founded in 2001, Zinkia is headquartered in Madrid, with commercial offices in Beijing, China and Mexico City. Zinkia’s TV series and associated merchandising and licensing products are distributed to over 150 countries worldwide. TV credits include the multi-award winning series POCOYO and the successful series Shuriken School. POCOYO has been awarded a host of accolades including Best Animation Series at BAFTA and Annecy. With more than 400 million hits on YouTube, 35 million visitors to the official POCOYO website (www.pocoyo.com), 2,000 fans signing up daily to the official Facebook page and 11 million unique visitors to the virtual universe destination PocoyoWorld, POCOYO is a multi-platform global hit property. In April 2011, Zinkia acquired a 51% stake in London-based family entertainment company Cake, further bolstering its content brand management and distribution opportunities. About Univision Communications Inc.Univision Communications Inc. (UCI) is the leading media company serving Hispanic America. Its assets include Univision Network, one of the top five networks in the U.S. regardless of language and the most-watched Spanish-language broadcast television network in the country reaching 97% of U.S. Hispanic households; TeleFutura Network, a general-interest Spanish-language broadcast television network reaching 88% of U.S. Hispanichouseholds; Univision Cable Networks, including Galavisión, the country’s leading Spanish-language cable network, and a suite of six cable offerings – De Película, De Película Clásico, Bandamax, Ritmoson, Telehit and Clásico TV; Univision Studios, which produces and co-produces reality shows, dramatic series and other programming formats for the Company’s platforms; Univision Local Media, which owns and/or operates 62 television stations and 70 radiostations in major U.S. Hispanic markets and Puerto Rico; Univision Interactive Media, a network of national and local online and mobile sites including Univision.com, which continues to be the #1 most-visited Spanish-language website among U.S. online Hispanics, Univision Móvil, a longstanding industry-leader with unique, relevant mobile products and services, and Univision Partner Group, a specialized advertising and publisher network. Headquartered in New York City, UCI has television network operations in Miami and television and radio stations and sales offices in major cities throughout the United States. For more information, please visit www.univision.net.
About Bandai America IncorporatedA leader in developing engaging, quality toys that capture children’s imaginative spirit and provide endless “Fun For The Future,” Bandai America Incorporated is the manufacturer and master toy licensee of some of the most popular brands in children’s toys and interactive entertainment today. The Bandai America brand family includes Power Rangers®, ThunderCats™, Ben 10™ and Pocoyo™, among other boys, girls, preschool and hobby product lines. Bandai America Incorporated is a subsidiary of NAMCO BANDAI Holdings (USA) Inc., an entitythat resulted from the integration of Namco Ltd. and Bandai Co. Ltd. of Japan. Global interests encompass three strategic business units: Toys and Hobby, Amusement Facility and Contents. The company is headquartered in Cypress, California. Find out more about our expertise in connecting with kids in fun and fresh ways at www.Bandai.com.
About NCircle EntertainmentEstablished in 2006, NCircle Entertainment currently distributes over 300 DVD titles from 20 popular animated and live-action children’s programs, primarily geared to a preschool audience, that combine high-quality production, entertainment andeducation values. As part of its commitment to making a positive difference in all children’s lives, NCircle is a proud member of K.I.D.S. (www.kidsdonations.org/), whose efforts to date have reached over 65 million kids globally with new products valued at over one billion dollars.
Rick DeMott
Animation World Network
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