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Identity FX Unveils New 2D and 3-D Services

Identity FX, Inc. (www.identityfx.com) announced today it has embraced the SGO Mistika 4K system and is unveiling a new category of comprehensive 2D and stereoscopic 3D production and post production services that closes the loop in the 2D and stereo 3D production pipeline.

Press Release from Identity FX, Inc.

North Hollywood, CA (November 8, 2011) – Identity FX, Inc. (www.identityfx.com) announced today it has embraced the SGO Mistika 4K system and is unveiling a new category of comprehensive 2D and stereoscopic 3D production and post production services that closes the loop in the 2D and stereo 3D production pipeline. With the newly-installed Mistika 4K color grading and stereo 3D system at the core of its service offerings, Identity FX delivers a compelling combination of services that uniquely positions the studio to deliver camera-to-delivery 2D and stereo 3D services to its client base of Hollywood studios and feature film, television and commercial production companies worldwide.

Additionally, Identity FX is now providing clients with enhanced on-set Stereo solutions, including stereo dailies, real-time stereo previz, and on-set compositing, while continuing to offer VFX and Stereo Supervision. This unique combination of services brings a caliber of expertise and efficiencies to the industry and offers a new level of production through post continuity from a single source.

“Identity FX has invested significant resources to provide the market with a comprehensive 2D and stereo 3D pipeline utilizing Mistika as its core,” said David Scott Van Woert, producer and co-founder of Identity FX. “With a compelling new service offering built around the Mistika platform, we are taking advantage of leading edge technology innovations to close significant gaps at every level of the pipeline and deliver a caliber of 2D and stereo 3D production and post that we feel is unparalleled in the industry. We’ve had the distinguished honor of working on some very prominent feature films and commercials, most recently in the stereoscopic 3D arena. And while we’ve achieved some major successes, we’ve always paid close attention to our workflow and how we can make it more effective and efficient.”

Director of SGO Global Sales and Operations at SGO, Geoff Mills confirms: “With Identity FX's impressive credits, coupled with the infrastructure they are developing to handle technically complex shows, such as a commercial project they are currently working on in-house, the facility is uniquely positioned to bring the Mistika's incredibly powerful toolset and workflow to the market.”  Geoff concludes: “Identity FX's status as an established and leading U.S. post production house, firmly anchors Mistika as a vital 'must have' asset that provides the best solutions available, across the globe today. By implementing Mistika at such an exciting time, Identity FX has effectively adopted ground-breaking technology, and we look forward to working closely with them as their business continues to grow."

Identity FX: Complete Pipeline Closes Key Gaps with Innovation, Design ExpertiseIdentity FX has earned a reputation in the industry for impressive work as a high-concept VFX shop, but also for its acclaimed stereo 3D conversion work on such films as Narnia- The Voyage of the Dawn Treader, Green Lantern, and Conan the Barbarian, as well as native stereo work on U23D and Aliens of the Deep. With its investment in SGO’s Mistika, Identity has significantly expanded its pipeline to complete the 2D and stereo 3D production workflow by offering full finishing, color and DI services.

Alison Savitch, Stereoscopic and Visual Effects Producer at Identity FX, as well as PGA Chair Emeritus says, “The future of the 3D market is largely dependent upon understanding the interface between evolving technologies and content creators. Identity’s goal is to bridge the gap between the complex post process and production. We all believe 3D is here to stay whether in the theatrical, broadcast or emerging new media markets, and understand that to be successful we must understand the trans-media production model as well as what the right tools are for the task.”

With an innovative technology platform built on the Mistika 4K, The Foundry’s Nuke, and Imagineer Systems’ mocha Pro, Identity FX offers a list of Stereo-centric services that include:

    * 2D and 3D Visual Effects: A seasoned team of VFX artists skilled in creating visually stunning effects in both 2D and stereoscopic 3D;    * 2D-3D Conversion Services: state of the art stereo conversion services, with artists steeped in a custom tailored conversion workflow, built in close partnership with The Foundry (Nuke) and Imagineer Systems (mocha Pro);    * Complete 2D and 3D DI Finishing Services up to 4K: Leveraging the raw horsepower of the Mistika platform, Identity FX provides real time 2D and 3D stereo finishing, color correction and clean up on multiple streams/sequences in a single workflow;    * Native Stereo Pre-Viz: On-set, real-time stereo 3D pre-viz capabilities enabling production crews to save significant time and money    * Stereo Native Correction Services: Real-time stereo color and depth grading, geometry correction, and clean up with resolutions up to 4k;    * On-Set Consultative and VFX Supervisor Services: On-set expertise, such as VFX and Stereo supervision, stereo dailies, real-time stereo previz, and on-set compositing.

"Identity FX is a valuable partner to us; we're so impressed with how they've embraced mocha Pro so quickly and effectively in their stereo conversion pipeline," adds Ross Shain, chief marketing officer for Imagineer Systems. "Mistika and mocha Pro make a great facility combination. Mistika's, high speed performance is an ideal station for 4K effects compositing, while mocha Pro offers efficient desktop utility tools for roto, tracking and removal based on Imagineer's Planar Tracking engine. This innovative new workflow that Identity has created will allow them to turn around any VFX project quickly and with quality results, and is ideal to take on heavy 4K composites and shots that require planar tracking or multliple roto artists. Imagineer works hard to integrate with the industry's most popular post-production tools, from Final Cut, After Effects and Avid to Flame, Fusion and Nuke. We look forward to working with Identity and SGO to continue development of the mocha/Mistika workflow."

About Identity FX Identity FX, Inc. is a full-service Visual Effects and Stereoscopic 3D facility located in Los Angeles. Established in 2004, Identity FX has more than one-hundred visual effects and stereoscopic credits to its name, and counts all of the major US Studios and several television networks as clients. Identity FX has extensive experience in broadcast, including work on commercials for Coca-Cola, McDonalds and Google, titles and graphics for America's Next Top Model, and trailers for Fox, Lions Gate, Universal, Warner Brothers, Walden Media, MGM, Fox Searchlight, and Paramount Classics. Identity FX has also completed Stereo 3D conversion and native stereo work for films such as Conan the Barbarian, Green Lantern, Narnia: The Voyage of the Dawn Treader, Piranha 3D, U23D, Aliens of the Deep, and the SONY Bravia 3NET demo. The supervising producers are David Scott Van Woert, Leo Vezzali and Alison Savitch. For more information on Identity FX, please visit www.identityfx.com.

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