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New Online World For Tweens

HarperCollins Children's Books is set to launch Lola's Land next month, an interactive online world for tween girls, based on the character Lola Love created by Lisa Clark.

There are four new LOLA titles this year, starting with IT'S A GIRL THING and VIVA LA DIVA!,, published April 1 ahead of the site going live on April 14.

Lola's Land was created by Mykindaplace, with Sky Digital Media handling advertising sales.

Clark, who is an agony aunt, qualified personal, social and health education practitioner and youth expert, will be editorial director for the site, which will feature editorial content, games, safe social networking and a virtual world that will cover pop star interviews, fashion, beauty, a pets gallery and "inspirational articles to promote positive thinking."

Users will also be able to spend the points they've earned through playing games and entering competitions.