NBC.com and Habbo, the largest online virtual world for teens, announced today the launch of a new, virtual HEROES character, which was created by Habbo and will live on Habbo.com and HEROES Evolutions, the on-air show's interactive Web site at www.nbc.com/Heroes/evolutions/.
While following directions from a mysterious virtual messenger, the new character will take the audience on an adventure as she discovers the history of HEROES through a journey that travels back and forth between Habbo.com and the HEROES Evolutions site.
On Habbo.com, fans of the show will be able to interact with the new virtual hero through a variety of in-game activities. Habbos participating in a weeklong quest will discover their own special powers and will be recruited as new heroes. Those who successfully complete the mission will be awarded various virtual prizes.
On the HEROES Evolutions site, the new virtual hero will be woven into several of the in-universe, interactive extensions of the on-air show, including a character profile, the Primatech Paper Assignment Tracker and new chapters of the HEROES graphic novels.
The agreement was brokered by the William Morris Agency and marks the first time HEROES has partnered with a virtual world. There are currently Habbo communities in 33 countries on six continents. To date, over 121 million Habbo characters have been created and more than 11.5 million unique users worldwide visit Habbo each month.
