MGM Consumer Products has entered into new partnerships with New York-based licensing agency Brandgenuity and L.A.'s Jokar Prods. and is expanding a prior strategic relationship with L.A.'s Brand Sense Partners, reports KIDSCREEN. The reorganization will assign day-to-day management of MGM properties to Brandgenuity and Brand Sense under the supervision of MGM EVP Travis Rutherford and other executives.
Among the properties now managed by Brandgenuity are STORM HAWKS and THE PINK PANTHER. Brand Sense will take on many of the 4,100 films in MGM's catalogue and will create new genre-based consumer products programs, while Jokar Prods. will handle worldwide publishing for MGM brands.
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Animation World Network
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